Small Business Strategies: How to Incorpotate Video Inexpensively Into Your Small Business Website

Become a Professional Photographer 3 Lenses You Need

AS SEEN IN

Photography Business Institute
Photography Business Institute
You don’t need a fancy video camera to get the benefits from adding online video to your small business website. Today’s expert, Rich Wolfson of 2BU Professional Studios, shares a few ideas for adding video to your website when you don’t have a budget for video production.

Imagine how powerful it would be for someone who is searching for a photographer, accountant, spa or cosmetic dentist to not only see an image of you, but experience you on video. In this video, you’re talking about something you are passionate about and your personality shines through. Not only do you shorten the sales cycle (they already know they like you after watching you on video), you establish credibility and a connection with the potential client, differentiate yourself from your competition and also get a more qualified lead when they contact you.

In small business, you are the brand, so video lets potential clients experience the brand immediately through online video. Not to mention, studies have shown websites with online video are 53x more likely to be on the first page of a google search when they have an online video on your website. In this short audio interview, Rich shares the types of videos people like to watch, how long your videos should be, and how to pick a topic. He’ll also unveil whether a lower quality video will help your boutique brand more than it hurts it. Tune in and let us know how you’re using online video on your website.

Tackling the Challenges of Professional Photography

Whether you’re a seasoned photographer or just starting out, you know that this career comes with several challenges. Sometimes, it can feel overwhelming to balance running a business, giving your clients top-notch service and having time to focus on yourself....

5 Tips to Get Your Photography Business Holiday-Ready

As the days grow shorter and the weather grows colder, we are reminded that the season for holiday portraits is coming up fast. It’s a crazy time for everyone but especially for portrait photographers. It seems like every family needs last-minute portraits. So, as...

Top 5 Ways Workshops Can Transform Your Photography Business

Whether you’re just starting a photography business or feeling like you're in a rut, a photography workshop can provide education and inspiration. Every photographer has room to grow and learn new skills. Let's look at five ways attending a live or virtual photography...