Small Business Marketing Help – Summer Reading List

Photography Business Institute

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Photography Business Institute
Photography Business Institute

As many of you know, I am a business book junkie. Here are a few new favorites along with some past favorites.

One of the cheapest ways to get marketing help for your business is to read a business book. I would love to see all of you make it your goal to read a new book a month. This will help you get focused on building a strong business and keep working on your business.

Let me know if you have read any of these and what you think.

Rework

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Good to Great: Why Some Companies Make the Leap… and Others Don’t

Little Red Book of Selling: 12.5 Principles of Sales Greatness

The Little Big Things: 163 Ways to Pursue EXCELLENCE

Made to Stick

If you want to follow Seth Godin and his efforts with The Domino Project, you will be sure to stay inspired!

Now tell me YOUR favorite business book!!! You can see more of my favorites here!

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Setting a Path for Growth: Scaling Up Your Photography Business

As photographers, we fill many different roles. We are creative ideas people, business owners, marketing managers, customer service providers, image editors and more. In addition to all the hats we wear as photographers, many of us are also spouses, parents and...

Essential Costs When Starting a Photography Business

While a career in photography will let you showcase your skills and creativity, there are also many, often less glamorous, things to consider when starting a photography business. Financial planning is crucial for any business venture. You must know and budget for all...

Help Your Portrait Subjects Shine with Expert Direction

The best photographic portraits show off their subjects’ personalities. Getting this right can be tricky and will take the knowledge and practice of posing and giving clear direction. Learning how to direct your clients will help them shine through their photographs...