Small Business Marketing Help – Summer Reading List

Photography Business Institute

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Photography Business Institute
Photography Business Institute

As many of you know, I am a business book junkie. Here are a few new favorites along with some past favorites.

One of the cheapest ways to get marketing help for your business is to read a business book. I would love to see all of you make it your goal to read a new book a month. This will help you get focused on building a strong business and keep working on your business.

Let me know if you have read any of these and what you think.

Rework

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Good to Great: Why Some Companies Make the Leap… and Others Don’t

Little Red Book of Selling: 12.5 Principles of Sales Greatness

The Little Big Things: 163 Ways to Pursue EXCELLENCE

Made to Stick

If you want to follow Seth Godin and his efforts with The Domino Project, you will be sure to stay inspired!

Now tell me YOUR favorite business book!!! You can see more of my favorites here!

Defining Your Picture-Perfect Photography Client

Many photographers became interested in the profession to learn how to make money as a stay-at-home mom or dad. For many, it’s a side gig, which means a full plate of duties when we’re not taking or editing photographs. Whether you’re a parent or not, you likely have...

5 Ways to Revamp Your Photography Business Website for the New Year

With the start of a new year comes a feeling of freshness and excitement. You might feel extra motivated to find new clients and help them fall in love with the wall portraits you offer now that you’re a boutique portrait photographer. Maybe you’ve set a New Year’s...

How to Avoid Copying Competitors in Photography

As a photographer, you’ve probably felt the crunch of competitors everywhere you turn. You may have even heard comments like “Photographers are a dime a dozen, so I don’t spend money there.” or “My sister-in-law has a nice camera and takes our family’s pictures.”...