Build a Network
Photography might not be the easiest way to make a quick buck on the side. It requires a lot of patience, knowledge, and passion.
Besides learning photography and editing skills, you also need to build a network as big as you can; the more people you meet and know, the better chances your business will have. Online networking groups or, even better, in-person meetings are a great boost for your business.
Start with a Good Website
Photography is one of the few fields where potential clients are making selections and judgements based on the current work they see you producing, not so much on your track record, education, or credentials. If they see you creating the kind of work they want, that is the main qualifier.
For that reason, the importance of a good website should not be underestimated. It is working for you 24 hours a day. Spend time learning good design and create a website that you can keep updated with new content.
Of course, your website must contain attractive content that motivates the viewer who has found your website to contact you. While it’s good to have some inspiring artistic content, be sure to post the kind of work that you are able to produce consistently and that your clients will want to buy.
Understand How to Run a Business
The first and biggest tip is to study business. Most photographers (and a ton of other small business owners) crash and burn not from lack of work but from burn-out after taking on too much.
Therefore, it’s important to understand how to run a business more than anything else. To do so, find a mentor, take some business courses, look for groups and resources or state-run small business development groups, etc.
Kari Bjorn
Work With an Established Photographer
Pursue a career in photography by working with an established photographer in your area whose work you admire. This can include assisting on location, helping out in their studio, or second shooting during weddings and other events. Getting hands-on experience and seeing how a professional handles all the possible situations that can happen during a shoot is extremely valuable.
Another great starting point is to do free shoots with folks you’d want to have as your paying clients. This allows you to control the shoot, decide on a location, and build a portfolio that speaks directly to your dream clients.
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