To hire or not to hire?

Photography Business Institute

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Photography Business Institute
Photography Business Institute

We get several questions about when is the right time to hire an employee. While there is no hard and fast answer, it does first and foremost come down to your financials. However, in today's world there are options other than hiring a full time employee for us to consider. At The Photography Business Institute and Sarah Petty Photography, we recently hired a part-time, home-based graphic designer. 10 years ago, most people wouldn't have ever considered that type of work arrangement. I came across an interesting article about the types of employees you can hire that I thought might be of interest for those of your considering hiring. It goes beyond the traditional full-time employee. Take a look if you're thinking of hiring.

Defining Your Picture-Perfect Photography Client

Many photographers became interested in the profession to learn how to make money as a stay-at-home mom or dad. For many, it’s a side gig, which means a full plate of duties when we’re not taking or editing photographs. Whether you’re a parent or not, you likely have...

5 Ways to Revamp Your Photography Business Website for the New Year

With the start of a new year comes a feeling of freshness and excitement. You might feel extra motivated to find new clients and help them fall in love with the wall portraits you offer now that you’re a boutique portrait photographer. Maybe you’ve set a New Year’s...

How to Avoid Copying Competitors in Photography

As a photographer, you’ve probably felt the crunch of competitors everywhere you turn. You may have even heard comments like “Photographers are a dime a dozen, so I don’t spend money there.” or “My sister-in-law has a nice camera and takes our family’s pictures.”...