Welcome Chief Joy Officer, Erin Verbeck

Photography Business Institute

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Photography Business Institute
Photography Business Institute

Going 100 mph. Can't get it all done. Life is flying by. Sometimes you need to stop, step back and breathe. Balancing my small business and keeping fresh products in The Photography Business Institute while making time to enjoy my family are enough to keep an army of 100 busy. The Photography Business Institute has grown faster than I ever dreamed so it was time to bring in reinforcements. After months of planning and strategizing, I have added a Chief Joy Officer to my team to run and manage The Photography Business Institute. Her name is Erin Verbeck and she was a fabulous brand manager for Sabre, the parent company of Travelocity. Together with our fabulous team at Sarah Petty Photography we are cooking up ideas, inspiration and action plans to help you grow your business. I would love it if everyone makes her feel welcome by shooting an email to erin@thejoyofmarketing.com. Today is her first day and we've already filled an entire wall with sticky notes of ideas to help YOU! Be sure to subscribe to this blog so you can stay on top of the latest and greatest that is The Photography Business Institute.

5 Ways to Revamp Your Photography Business Website for the New Year

With the start of a new year comes a feeling of freshness and excitement. You might feel extra motivated to find new clients and help them fall in love with the wall portraits you offer now that you’re a boutique portrait photographer. Maybe you’ve set a New Year’s...

How to Avoid Copying Competitors in Photography

As a photographer, you’ve probably felt the crunch of competitors everywhere you turn. You may have even heard comments like “Photographers are a dime a dozen, so I don’t spend money there.” or “My sister-in-law has a nice camera and takes our family’s pictures.”...

Smart Investments for Photographers: End-of-Year Guide

As we get ready to watch the ball drop on Times Square and count down the seconds to the new year, it’s time to start wrapping up our business expenses for the year. One great thing about running your boutique portrait photography business is that you can write off...