What Are You Doing To Keep Loyal Clients?


Photography Business Institute
Photography Business Institute

Anyone who travels frequently knows the benefits of being in the various airline, hotel and rental car ‘rewards’ programs. And while sometimes it takes many stays to reap the bigger benefits of these programs, there is a lot small business owners following the boutique business model can learn from these programs.

In a typical hotel or airline loyalty program, not only do you earn points toward free hotel stays, but you also get other special perks, like your favorite snacks in your room upon check in, priority check in that lets you avoid long lines, coupons for free movies or WiFi, unexpected upgrades in service (so a suite instead of a regular room) and more. The reason these programs were created was to keep you from shopping exclusively on price. If you know you can rack up loyalty points for flying with one airline versus another that may be $50 cheaper per flight, most people will choose to stick with the airline where they have the most frequent flier miles (provided the loyalty program benefits are good enough).

These client loyalty programs work well for huge corporations faced with stiff competition. They have hundreds of thousands of customers, so loyalty programs help them determine who they need to treat a little nicer. But as small business owners following the boutique business model, ALL of our customers should get the same treatment a platinum level frequent traveler gets. That’s why our customers choose to do business with us! They want (and are willing to pay for) the white glove treatment. It’s not about discounting. It’s about knowing what they like and providing it to them before they even realize they want it.

What are you doing to keep loyal clients?

3 Ways to Market Your Photography Business Without Spending Money

A marketing plan is vital for any business, but as portrait photographers, some of the most successful marketing strategies don’t require big investments. You can watch your business grow by getting out into your community, talking to people, connecting with other...

Why Portrait Photography Is the Perfect Stay-At-Home Mom Side Hustle

While being a dedicated stay-at-home mom is a job all on its own, some moms (and dads) are also interested in finding flexible ways to earn extra money for their families. However, adding a new career to an already busy life of managing a house and caring for children...