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Photography Business Strategy Blog
Part 2: Keeping Your Eye on the Right Ball in Your Photography Business | Cash Flow Planning
Earlier this week, we shared why Cash Flow Planning is so important in your photography business if you’re serious about making a profit.
Keeping Your Eye on the Right Ball in Your Photography Business | Cash Flow Planning
Today’s blog is a guest blog written specifically for the photographers in our audience at The Joy of Marketing. It’s part one of a two part series on one of the things we see professional photographers get into trouble with – cash flow.
Your Photography Business: Sell Without Being Pushy
As small business owners we’re pleasers. We want our clients to be thrilled when they buy from us, not feel like they were tricked or pushed into something they didn’t want.
Small Business Ideas For Education
I subscribe to a lot of magazines. What can I say…I’m a sucker for the glossy images and the advice-filled articles. I’m intoxicated by all the new ideas (whether it be for dinner tonight or what to wear to that wedding next month). I get excited thinking about the hours of entertainment I get from looking at what other businesses are doing or what the hottest celebrity wore to the big awards.
Update Your Photography Branding
If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.
The first question to ask yourself is why do you want to rebrand?
Target Bombs with the Boutique Concept: New Brand Marketing
What you have, as a small business that delivers unique, hard-to-find, specialty products and services is so good that the big guys are now copying you.
Small Business Blog: Making Customer Experience Your Advantage
Earlier this week, I shared 4 tips for overcoming mistakes in your small business. And I promised to go into this topic a bit more later this week, specifically giving examples from Simplicity Sofas, a company we featured in our recent New York Times best-selling book, Worth Every Penny, because of the personalized service they provide to customers.
Small Business Blog: How To Overcome Mistakes
Like it or not, sticky situations happen all the time when you’re a small business owner. And when they do, they create the perfect opportunity for you, as a boutique business, to step up. Think about it. If you can overcome a negative situation with a customer, you take that customer beyond basic satisfaction. Now they’re not displeased—they’re thrilled.
Marketing Help For Boutique Businesses
When you’re a boutique business, your marketing efforts must be boutique as well. Boutique marketing is focused on reaching customers who aren’t price sensitive, customers who want and appreciate all the extra things you do to make their lives better. Your marketing materials need to scream, “You’re the most important part of our day!” Discounters are focused on reaching large numbers of people who are motivated by low prices. The way they market can attract lots of customers. But it doesn’t appeal to people who want the high-touch experiences.
27 Fun Holiday Card Poses For Photographers
Here are 27 of the best Holiday Card photography poses you can keep in your back pocket to use all year long. Why? Whether it’s the middle of July or 12 days before Christmas, there’s nothing wrong with always being prepared for a phone call from your photography...
You Won’t Believe This 215 Square Foot Newborn Photography Studio
You don’t have to be a rocket scientist to run a newborn photography studio (but she is)... https://vimeo.com/469088735 Meet Amy Misakonis - a single mom of three and full-time “rocket scientist” (she works in the commercial crew program for NASA) who just opened her...
Tips for Photographers During the Coronavirus Emergency
The Coronavirus/COVID-19 crisis marks an unprecedented time for photographers. Shutdowns, grocery scrambles and government orders to stay at home have a tremendous impact on our livelihood. What should you be doing as a photographer to remain productive during the...
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