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Photography Business Strategy Blog
Marketing Help: Top 5 Pricing Mistakes Small Business Owners Make
One of the biggest struggles small business owners have is in setting their prices. We’re back with a new episode of The Small Business Marketing Ideas podcast where we’ll help you see if you’re leaving money on the table.
Small Business Strategies: The Power of Networking
From time to time it happens to all of us. Business gets slow. We panic a little. We start to doubt ourselves.
You start to think maybe I’m not a good business owner. Maybe I’m not cut out for this. Maybe my prices are too high.
You start spinning in doubt, paralyzing you from making any decisions on your business. Here’s the fastest way to break out of that. Get up and walk out the door. Yep. You heard me. Get out there.
Marketing Ideas To Grow Your Small Business
It’s not every day that I see a small business owner go above and beyond to thrill their current clients with a simple service reminder. But yesterday, one of the businesses I use did just that and what she did can help each of you!
Marketing Strategies: Always Have Your Antenna Up!
Many photographers and other small business owners think of marketing as “where they advertise.” And many think of selling as what you say when the client is ready to order to “close the sale.” To be a successful business, you must be marketing and selling in everything you do. If you haven’t read Jeffrey Gitomer’s Little Red Book of Selling, I highly recommend it.
How Small Business Owners Can Use Seth Godin’s Latest Book
We’re huge Seth Godin fans. Huge! So we couldn’t wait to be one of the 10,000 peeps to get our hands on his latest, We Are All Weird.
Small Business Lessons Learned From Steve Jobs
It’s kind of crazy when you sit down and think about how much one man’s vision changed the way we work, interact with the entire world and keep in touch with our loved ones.
Yet what I think is even more remarkable for all of us small business owners to consider is how Steve Jobs responded to failure.
Early in his career he was kicked out of the company he founded, but that didn’t stop him from creating.
Marketing Help: Using Marketing Strategies & Tactics for Growth
From my experience, many small business owners get a little confused between marketing strategies and tactics and how they can both be used to grow a profitable business. If you are working on tactics without having a strategy behind it, you will not get the results you are expecting.
Small Business Strategies For Charging What You’re Worth
As a small business owner you’re an expert at something your customers are not. That’s why your customers come to you. That’s why they pay you to help them. Yet sometimes we miss obvious opportunities to share our expertise.
Small Business Sales Tip: Sell the Destination, Not the Plane
Suppose you are trying to sway your spouse, significant other or BFF to go on a vacation with you to Hawaii. Are you going to tell him how the airplane is shiny, has lots of seats and serves pretzels to you? Heck no. You will talk about how the sun will feel on his face and the sand squishing between his toes. How at the resort, you can swim to the bar from the pool and the second your cute little drink with the umbrella gets near empty, an eager person hustles over and offers to refill it. You tell him how when he returns, he will be the person with the best tan in the entire office.
How Much Should your Photography Marketing Budget be?
I HATE photography marketing that’s expensive… ???? Facebook ads... ????????Paying someone to SEO your website … ????????????Mall displays…. Paid photography marketing sucks the money out of your bank account faster than you can make it. ???? So what should you if...
How do you Market Your Photography Business when you’re Overwhelmed?
School calls… Your daughter has a stomach ache… You have a session tonight and it’s pouring down rain… Your spouse is traveling all week for work… Your boss is breathing down your neck because you’re late again… The fridge is empty… And laundry is spilling out of the...
What if You’re Not Good at Photography Marketing?
Picking out shoes that are in style… Singing karaoke… Resisting the Reese’s Peanut Buttercups that find their way into the studio…. All things I’m TERRIBLE at. And I bet you have things you’re not great at, too. If marketing’s one of the things you DREAD…. It may just...
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