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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Brand Building: The Power Of A Gift
As I am sitting here, wrapping up my year, I am feeling many emotions. Exhaustion after surviving the holidays with three kids and many holiday parties, excitement for all of the good things to come next year and a feeling of gratitude to all of the people who are a part of my life.
Marketing Blog: How To Squeeze Out One More Idea
Several months ago, marketing Guru, Seth Godin, linked to this marketing blog post that introduced a theory called N+1 and it hasn’t left my mind since. The theory states that there is always one more of anything. This has been a lifesaver with many sales and marketing activities in both of my businesses (The Joy of Marketing and Sarah Petty Photography).
Google+ for Your Business
When Google+ personal pages rolled out this summer, Facebook haters flocked to the site, not to mention early adopters jumped in, built up a page and poked around to see what was new. Admittedly I signed up, kicked the tires, and never really found enough to engage me to keep hanging out regularly, although I know many feel differently.
The 11.11.11 Giveaway
Some of us let the what we don’t have hold us back from achieving our goals, forgetting what we do have can take us pretty far.
Marketing Help: Top 5 Pricing Mistakes Small Business Owners Make
One of the biggest struggles small business owners have is in setting their prices. We’re back with a new episode of The Small Business Marketing Ideas podcast where we’ll help you see if you’re leaving money on the table.
Small Business Strategies: The Power of Networking
From time to time it happens to all of us. Business gets slow. We panic a little. We start to doubt ourselves.
You start to think maybe I’m not a good business owner. Maybe I’m not cut out for this. Maybe my prices are too high.
You start spinning in doubt, paralyzing you from making any decisions on your business. Here’s the fastest way to break out of that. Get up and walk out the door. Yep. You heard me. Get out there.
Marketing Ideas To Grow Your Small Business
It’s not every day that I see a small business owner go above and beyond to thrill their current clients with a simple service reminder. But yesterday, one of the businesses I use did just that and what she did can help each of you!
Marketing Strategies: Always Have Your Antenna Up!
Many photographers and other small business owners think of marketing as “where they advertise.” And many think of selling as what you say when the client is ready to order to “close the sale.” To be a successful business, you must be marketing and selling in everything you do. If you haven’t read Jeffrey Gitomer’s Little Red Book of Selling, I highly recommend it.
How Small Business Owners Can Use Seth Godin’s Latest Book
We’re huge Seth Godin fans. Huge! So we couldn’t wait to be one of the 10,000 peeps to get our hands on his latest, We Are All Weird.
High School Senior Photography – Should You Change Your Session Pricing?
Do you need to change your sessions for high school senior photography? YES! Here's the thing... The big difference between your normal family sessions and high school senior portraits is the amount of time you spend with them. I remember when I first started doing...
What to do When a Photography Client Won’t come in for an In-Person Consultation?
I've been doing professional photography for 20 years, and every time I break my own rule and I do a photography session without meeting with the client ahead of time; something breaks down and I lose the order or they throw smoke-screen objections at me like, "I need...
When Should you Start Marketing for Your Photography Mini-Session Event?
When should you start marketing your photography mini-session event? I see so many photographers, freaking out... "I've gotta do Facebook. I have to put business cards or brochures at different places in town!" Well here's the thing, you want to start marketing three...
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