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Small Business Marketing Idea: Back to School Means Back to Marketing
There are certain times of the year when it is a natural fit for marketers to reach out to their community to help fill their needs. Back to school is one of those times. Parents have had a change of schedule in the summer. Kids sleep late. Many of them are home from school. Alternative child care arrangements often must be made. Play dates come and go like there is a revolving door at the side of the house. And then, as summer nears an end, kids are restless and anxious to reunite with friends.
4 Ways To Grow Your Small Business If You Have More Time Than Money
If you’re new in your small business or have relocated to a new community you
may be struggling with where to start to get the word out about your
business. You probably have more time than money to invest in your
marketing efforts at this point. You’ve taken advantage of every free and inexpensive tool there is, from Facebook and Twitter to auction donations, displays, etc. But you’re just not attracting who you want.
3 Brand Building Lessons Learned from Starbucks and Sprinkles Cupcakes
Starbucks did it with coffee. Sprinkles did it with cupcakes. Businesses big and small do it every single day.
What do they do? They take something that has been around for years. Something that is relatively mundane. Something that we all can make ourselves. And they turned that thing into something we’ll pay someone else to do for us. Heck, we’ll even pay a premium for it! If they can do it, we can do it, too.
Stop Losing in the First 2 Seconds: A Tip to Grow Your Small Business
Many of you have probably read Malcom Gladwell’s best-seller, Blink. If you haven’t it’s an entertaining read. His point is that we, just like our customers, tend to make snap decisions. In fact, it takes us just 2 seconds before our mind starts jumping to conclusions. So what does that mean for you as a business owner?
Put YOU in Your Brand When Building a Small Business Brand
After reading Erin’s blog post a few days ago, it occurred to me that not only do we need to forget about every little thing our competitors are doing, we need to put more of US in our brands. When you are building your brand on something authentic, it should be based on YOU. You are the one who has the passion to make the decisions about what your brand looks like.
Marketing Help: 3 Ways to Get Your Clients To Refer You
It’s been a few weeks since we have released a new episode of The Small Business Marketing Ideas Podcast but we have a great one full of marketing help for your boutique business today.
The Fastest Way To Kill Your Business | Small Business Challenges
News Flash. 99 times out of 100 it doesn’t matter what your competitors are doing. Your customers come to you because of YOU. So if you want to focus on something, focus on giving your loyal customers more of YOU. Not trying to be more like the competition.
Who cares if your competitor is having a sale? They may be bankrolled by a trust fund and aren’t interested in being profitable.
Is Your Business Referral-Worthy? Use Boutique Marketing Strategies!
Referrals should be the life blood of a healthy business. I have several favorite businesses in town that I am constantly referring business to because I love their unique, hand-crafted jewelry and unique gift items. One in particular, a local store called J Parkes (sorry, no web ordering) makes the cutest jewelry out of cut metal. Just about every visitor that comes to town gets an offer from me to take them.
Google+ Marketing Help For Your Small Business?
I recently received my Google+ invitation and have spent the last few days playing around a bit. If you haven’t heard of Google+ it’s basically Google’s answer to Facebook. While it’s not a separate web site, per say, it’s additional functionality to your existing Google account that enables you to choose what you share and who you share it with more easily than Facebook.
Should you put your photography prices on your website?
Video Transcription: Should you put your photography prices on your website? I say "no". My name's Sarah Petty and I have run a profitable photography business for 20 years....through film, through digital, through all of it, even before websites. But here's the...
My 9 Favorite Images from 2017 at Sarah Petty Photography
What a year 2017 was at both Sarah Petty Photography & the Photography Business Institute! Andria (my studio manager) and I have been working out of our brand new building now for the better part of last year and we are enjoying every moment of it. Our new studio...
Professional Photographers Deliver 104 Smiles to Children Affected with Cleft Palate Syndrome
Springfield, IL (June 13, 2017) - Photography Business Institute, a business training company for professional photographers, raised an impressive $25,000 over the course of May 2017 for PPA Charities and Operation Smile. PPA Charities is a non-profit organization...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!