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Photography Business Strategy Blog
Grow Your Small Business By Looking For the Negative
I’ll admit. I cringe when we get negative feedback at The Joy of Marketing. Maybe it’s the oldest child in me, but I don’t deal well with dissatisfied clients. Yep, I take it personally. I want everyone to be satisfied. When they aren’t, I just want to have a good cry. Yet I know we’re not perfect.
Marketing Issues Plaguing Your Small Business? Consider Rebranding
Sometimes in an organization or business that is facing marketing issues, a rebranding strategy can be a smart strategy. An organization I am active in, Toastmasters International, has deployed a rebranding strategy with a goal of gaining exposure and momentum to help grow their organization.
Marketing Help: Discouraging Price Sensitive Buyers
Last night I was flipping through one of my favorite magazines and looking at the upcoming fall fashions. A few things caught my eye and when I looked more closely, I noticed that the price was not given. Rather than a dollar amount, the copy read price available upon request. I immediately thought, ooh that item must be in limited quantity and very exclusive. I bet it’s expensive.
Brand Building: Lessons From the Big Brands On Saying No
As small business owners, there are a lot of lessons we can learn from the big brands that have done a good job of establishing a high perceived value for their products and services.
Small Business Marketing Idea: Back to School Means Back to Marketing
There are certain times of the year when it is a natural fit for marketers to reach out to their community to help fill their needs. Back to school is one of those times. Parents have had a change of schedule in the summer. Kids sleep late. Many of them are home from school. Alternative child care arrangements often must be made. Play dates come and go like there is a revolving door at the side of the house. And then, as summer nears an end, kids are restless and anxious to reunite with friends.
4 Ways To Grow Your Small Business If You Have More Time Than Money
If you’re new in your small business or have relocated to a new community you
may be struggling with where to start to get the word out about your
business. You probably have more time than money to invest in your
marketing efforts at this point. You’ve taken advantage of every free and inexpensive tool there is, from Facebook and Twitter to auction donations, displays, etc. But you’re just not attracting who you want.
3 Brand Building Lessons Learned from Starbucks and Sprinkles Cupcakes
Starbucks did it with coffee. Sprinkles did it with cupcakes. Businesses big and small do it every single day.
What do they do? They take something that has been around for years. Something that is relatively mundane. Something that we all can make ourselves. And they turned that thing into something we’ll pay someone else to do for us. Heck, we’ll even pay a premium for it! If they can do it, we can do it, too.
Stop Losing in the First 2 Seconds: A Tip to Grow Your Small Business
Many of you have probably read Malcom Gladwell’s best-seller, Blink. If you haven’t it’s an entertaining read. His point is that we, just like our customers, tend to make snap decisions. In fact, it takes us just 2 seconds before our mind starts jumping to conclusions. So what does that mean for you as a business owner?
Put YOU in Your Brand When Building a Small Business Brand
After reading Erin’s blog post a few days ago, it occurred to me that not only do we need to forget about every little thing our competitors are doing, we need to put more of US in our brands. When you are building your brand on something authentic, it should be based on YOU. You are the one who has the passion to make the decisions about what your brand looks like.
What if You’re Not Good at Photography Marketing?
Picking out shoes that are in style… Singing karaoke… Resisting the Reese’s Peanut Buttercups that find their way into the studio…. All things I’m TERRIBLE at. And I bet you have things you’re not great at, too. If marketing’s one of the things you DREAD…. It may just...
Can you be a Good Photography Marketer if You’re an Introvert?
Calling all photographers who are introverts… (don’t worry, I won’t make you get up in front of everyone 😉 I see you hiding over there… And I know this is your jam: Curling up on the couch with an episode of Fixer Upper and tucking into a good book…. Am I right? But...
How do you Transition to Premium Photography Prices?
I was THAT photographer when I started… …pretty much the cheapest in my market. I’m not proud of it. But we all start somewhere. Back then photography was a fun hobby. I had a 9-5 job I loved as an ad agency marketing director. But then, I had TWINS. I didn’t want to...
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