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How to Get Anything You Want: Small Business Strategies for Success
Last weekend I breezed through Seth Godin’s latest Domino Project book release, Anything You WantHow to Get Anything You Want: Small Business Strategies for Success. If you’re a small business owner, it’s worth checking out. He shares a ton of small business strategies for success. Let me share what I loved about this book.
How Do You Charge What You Are Worth? Brand Building Tips
I see many small business owners who are nervous to charge what they are worth. Some have even told me that they have feelings of guilt if they price their products and/or services to be profitable. What is the point of taking the risk to be in business if you aren’t going to make it worth your time? Here are a few things to focus on so that you are building value for your products and services and taking the emphasis off price.
1. Build your brand.
4 Marketing Ideas to Prepare You for Making it Big
Are you one job away from the tipping point of your business taking off? As a small business owner, you never know when you’re going to get your big break. Some days it may feel like you’re spinning your wheels, no where close to where you dreamed your business would be.
3 Photography Co-Marketing Partnerships Mistakes to Avoid
Working with other small business owners is one of the fastest ways to grow your business. Yet often we see this marketing strategy being approached the wrong way and not working for small business owners. Are you going about co-marketing the wrong way?
Here are the top 3 mistakes we see small business owners making when it comes to partnering with other businesses:
Brand Building Tip: Trade With Other Small Businesses
Brand building is so important when creating a small business but so often, I hear small business owners say that they can’t afford a professional graphic designer. I am a big believer that small business owners should strive to make their business viable – in other words, grow the business as the business justifies the growth. This is good news because your business should be able to grow without taking on a bunch of debt.
A Better Business Marketing Strategy – Don’t Try to Be Better
I hear from many small business owners that they worry about what their competitors are doing. In my opinion, way too much. The other day, I bought what I thought was a “better” contact solution at the store. When I squirted the lens cleaning solution into the little storage case, it was more like squeezing honey from the honey bear bottle. It was so thick and gooey! I proceeded to take out my contacts and put them in the swampy solution.
3 Marketing Ideas Observed Devouring New York’s Finest Cupcakes
Cupcakeries are a booming business and I’m a big fan of the tiny treats. In fact, I really can’t resist a good one. It’s my kryptonite. Inc Magazine recently featured Washington DC’s finest and you probably have one or two in your city.
Marketing Issue: Do You Need to Rebrand?
Are you using three different versions of your logo? Do you even have a logo? Is your domain name different than your business name or different from your email address? If you want to create a successful small business, your identity and brand are the most important things that you have and it all starts with a strong identity. Your identity consists of your name, logo, colors, signage, the look and feel of your business. Your brand is how people FEEL about you.
Marketing Issue: Knowing What’s Different About Your Small Business
On today’s episode of The Small Business Marketing Ideas podcast, we tackle how to determine what makes you different in your small business. It’s a marketing issue most small business owners out there struggle with.
How Do You Sell Products When Everyone Wants Digital Files?
SELLING DIGITAL FILES.... We know clients ask for them, so how can you sell products when your clients are asking for digital files? This is one of the most common questions I get asked by photographers. In this 6 minute video, I'll tackle this controversial question...
How can I do In-Person Sales if I don’t have a Studio?
How do I sell my photography when I don't have a studio? ....This is a question I get asked a lot as a business mentor to thousands of photographers. In this 5 minute video, I'm going to share the tools I bring with me when I do in-person sales outside of my studio....
Get Photography Clients: 4 Easy-to-Create Marketing Videos
Video gets a bad rap.I get it. I used to hate it, too. So using it to get photography clients was the LAST thing on my mind. Mostly, I think, because I was scared of it. I didn’t know how to edit video footage so I just opted out of dealing with it when considering...
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