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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Making Assumptions About Your Target Market? Get Marketing Help
I have had many small business owners ask me about reaching the “upscale buyer,” or in other words, the “rich folks.” In my experience, it isn’t about how much people make that determines how much they will invest with you. Some of the best clients at my photography studio make modest livings but they place a high value art and photography.
Brand Building: Time for a Rebrand?
In this week’s, Small Business Marketing Ideas Podcast, Sarah and I discuss five times in your small business when you should consider new brand building from the ground up.
4 Tips for Getting More from Your Marketing Ideas
Last night as I was working out (and admittedly a little bored with my routine and lamenting my lack of results), I realized that marketing a small business is a lot like trying to lose weight. It takes a sustained effort. Results don’t happen over night (or after just one workout or one healthy meal) and they are a bit unpredictable (why did I lose weight from there when I was working out this body part?).
3 Tips for Using Speediness As A Small Business Strategy
On Thursday, I wrote about your #1 advantage as a small business owner. There’s another pretty powerful advantage you have over the big guys that I didn’t mention, though. Speed!
Get Personal with Your Clients While Brand Building
In most industries it’s not enough any more to simply put a product or service on the market and assume people will find you. Customers want more. They want more value for their money. More of a reason to buy from you and not your competitor. That ‘more’ doesn’t have to be in hard costs and affect your bottom line. You don’t have to add services, add product or discount your prices to stay in the game for your customers’ business.
The Power of “Yes!” as a Small Business Strategy
I had an experience yesterday at my favorite chain sandwich shop that reminds me of a small business owners #1 advantage.
I requested avocado spread on my sandwhich as I have at many chains of this sandwich shop throughout the country. The sandwich maker said, “I can’t put spreads or extras on this sandwich.”
Well the thing is, I know she can. Because other shops of the same brand have before her. I didn’t want to argue, though. There was a line. And it’s not her fault. She’s just following ‘company policy’.
4 Marketing Ideas for Coming Out on Top in Your Local Market
Being a local business owner has some great advantages. I’ve recently been reading Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. It got me thinking about a few marketing ideas you can implement as a local business owner to beat the competition.
Monday Marketing Help. Find Your Target Market.
People are always asking us for small business marketing ideas to help them find their ideal clients. I hear a lot of people saying they can’t find the “right” clients. While yes, you can rent mailing lists, that is not the end all or be all answer for building a strong, loyal community of clients and prospects. A better to build a powerful database is by adding clients one at a time.
3 Free Online Tools to Help Your Marketing Ideas
On our latest episode of The Small Business Marketing Ideas Podcast, we share 3 free online tools you can use to help grow your business and improve your marketing ideas.
9 Summer Reads for Photography Business Owners
What am I doing when I’m not in a session, working on marketing my photography business or spending time with my family? Reading. If you’re like most photographers, you’ve probably concentrated your self-improvement efforts on the technical stuff. It’s true that...
Six Savvy Marketing Tips for Photography Studios On the Move
Read on for six simple marketing tips for your photography business aimed at making sure your clients know where to reach you wherever you are. Let's face it: No one LIKES moving. In fact, mention it and my mind starts racing about endless sorting, packing, lifting...
10 Selling Mistakes Photographers Make that Kill their Orders
Do you pour your soul into photography sessions, only to see too little money come in from your time and effort? Do you routinely hear customers say your work is beautiful, yet they fail to follow up their praise by placing a sizable order? When they do place orders,...
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