Sit Back , Relax ,
and Read Awhile

Everyone always wants to know the magic marketing idea and we all know there isn’t one. But, I do have one idea that I would share with just about any business to help them position themselves correctly and attract new clients. My best marketing idea is creating and printing a dynamic promotional piece that makes your clients and prospects say “whoa.” And no, a postcard does not ever qualify in this marketing tactic.

Twice in the last week, I have had to change habits and it was so hard. First, I moved the dock on my desktop (I’m a mac user) from the bottom to the left because I kept accidentally opening programs. Do you know how many times I have gone to the bottom first? Then, we put a door from our kitchen to our new screened-in porch yet instinctively, I keep walking around to the outside the way we did before the door.

Many of you want to start something, do something, create something. Yet, you come up against resistance and much of the time, you are your biggest enemy. In Steven Pressfield’s new book, Do the Work, you will get a kick in the pants and hopefully, he will light a fire under you. It is easy to sit back and do the same thing day after day. You know that you have a dream. You know that you want to make a difference. You know that you want to make something and ship something.