Sit Back , Relax ,
and Read Awhile
A creative business blog for PORTRAIT photographers
AS SEEN IN
AS SEEN IN
Photography Business Strategy Blog
Using Special Holidays to Promote Your Business
Last year Sarah and I attended a conference and we met a man on a mission. Matthew’s mission: get today, May the Fourth (Be With You), known worldwide as Make a Promise Day. Creative, right? We remembered it!
The Finite Resource You MUST Protect in Your Business to Succeed
As I talk to small business owners regardless of the industry they are in, one thing most seem to struggle with is understanding opportunity cost and how it controls your business’ growth. No, this isn’t a lesson on a confusing financial term. Stick with me.
Monday Marketing Momentum. Speak. Lead. Join.
While it can be frustrating, one of the best ways to build your database is one person at a time. Sure, you can rent mailing lists all day long but there is no emotional connection with you and the people on those lists. Conversely, when you get out in your community and meet people, you are building relationships and building a lifelong network filled with relationships. If you want more business, meet more people. Add them to your database and continue to build a relationship with them.
Don’t Try To Be Successful.
One of my least favorite words when it comes to marketing a small business is the word “try.” Stemming back to my advertising agency days, clients would come in and say “I tried this, and I tried that, and nothing worked.” We would always then ask exactly how they “tried.”
Finding What Makes You Different
A key to building a strong brand is communicating to your clients why they should do business with you and not your competitors. What is it that makes you different from everyone else?
Finding the Right Person
There comes a time when you know you need to hire someone if your small business is going to grow any bigger. While it doesn’t have to be a full-time employee, it must be the right person.
Hiring the wrong person results in countless wasted hours and money lost on training someone who isn’t a fit for your business. Unfortunately, I’ve been there and done that. Trust me. It’s not a fun or inexpensive lesson to learn. Yet the question most of us have is how do we make sure we hire the right person and avoid those expensive mistakes?
3 Ways to Use Birthday Marketing to Grow Your Small Business
This month I had a birthday. I love checking the mail for birthday wishes. Not only do I receive
cards from friends and family, but also some of my favorite businesses send birthday marketing messages.
Monday Marketing Momentum. Reconnect.
We all hear a lot about social media and we all know that it can be a time suck for small business owners. We have all done it. We sit down to check email, then we hop into Facebook. When we look up, several hours are gone. Poof. Well, last week, we decided to use Facebook for something much better.
Build Your Brand by Merging Online with Offline Marketing.
One of the best ways to merge online marketing with offline marketing is by creating a dynamic promotional campaign and splattering it everywhere! Just like your face is how people recognize you personally, your logo must stay the same so that you build brand equity and people continue to recognize you. Your promotional campaigns, however, are more like your clothing. These can be trendy and playful because you will only use them for a few years at the most.
9 Photography Client Holiday Gift Ideas
Your photography clients aren't just important to your business, they are your business. So showing them some love this Holiday Season is a MUST if you want them to say you're worth every penny. We've compiled a list of Photography Client Holiday Gift Ideas that are a...
37 Portrait Photography Clients Who Want To Hire You Today
Your community is full of portrait photography clients and they want to hire you! If your business is slower than you’d like it to be, it’s time to pick up a pen and write some notes, pick up the phone and make a few calls, pick up a few new portrait photography...
11 Tips for Profitable Mini-Sessions for Photographers
Can't figure out how to make profitable mini-sessions work in your photography business? We're going to help you do just that! If you haven't actually run a mini-session, let's start with a mini-session overview. And if you have tried offering mini-sessions and aren't...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!