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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
4 Ways To Create Customer Loyalty
On our 4th episode of The Small Business Marketing Ideas podcast, we share our 4 favorite ways to create loyalty with your clients. You can check it out right here! It’s Free.
How to Get Ranked in Search Engines
Admittedly, it took me a few months to wrap my head around how to get ranked in search engines. Kind of like calculus or managerial accounting, it didn’t come easy at first.
Do You Need to Rebrand Your Business or Just a Little Refresh?
Is it time for you to rebrand your small business? Or do you really just need a refresh? What’s the difference other than the amount of time and resources you dedicate to each?
Monday Marketing Momentum. Be Newsworthy.
When it comes to generating ideas to market your small business, sometimes, it is better to look at free opportunities that are out there for the taking. Many small businesses overlook the opportunity to generate publicity, but if you are looking for inexpensive marketing ideas, you must include public relations and publicity in your marketing strategy.
Be Happy It’s Not Easy
If being a small business owner was easy, everyone would do it. And if everyone did it, the competition would be even greater than it currently is for you. But it’s not easy. At least it’s not easy to be a successful small business owner.
Do Your Customers Buy the What or the Why?
A small business owner friend of mine shared the concept in Simon Sinek’s Start With Why. The premise: your customers don’t buy what you do, they buy why you do it.
Sinek defines this as your purpose, cause or belief. It’s why your business exists and anyone should care.
What You Leave Out is the Stuff that Matters
More isn’t always better when it comes to the products and services you offer. Just because you CAN offer more options to your customers doesn’t mean you should.
Obstacles Are There to Make You Stronger.
We all need motivation and inspiration to keep staying strong and overcome obstacles in our small businesses. Last week, I had the pleasure to listen to a man named Warren MacDonald. He was hiking and became trapped when a one-ton boulder unexpectedly fell on his legs.
Boost Your Brand with a Dynamic Campaign
All of us are out there competing for business. Every day. All day. Sometimes we feel like we are working hard and not getting the results we desire. One thing you can do to charge up your brand and create a buzz is by creating a dynamic (not boring) promotional campaign. It is like a little chug of marketing caffeine for your brand and your business.
Cause Marketing for Photographers – 10 Ways to use Photography for Good
Cause Marketing for Photographers Cause Marketing for Photographers: an amazing way to serve our communities and reach new clients. Cause marketing – which I call charitable marketing – has always been an important part of my mission as a business owner. It is my...
VIDEO: 3 Ways to Add Holiday Cards to Your Photography Marketing Plan
I want to share with you a photography marketing technique to get new clients and also increase your orders from current clients. But it’s one of those things you can ONLY do this time of the year. HOLIDAY CARDS! The video below lays out exactly how to add holiday...
How to Sell Holiday Cards: 9 Tips for Surviving the Madness
10 years ago I nearly made a mistake that would have cost me thousands of dollars. It was Christmas Eve and I was in tears... Instead of wrapping gifts and celebrating holiday traditions with my 3 kiddos, I was racing around town, fighting traffic, trying to deliver...
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