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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Marketing Issues: 3 Common Branding and Marketing Mistakes To Avoid
In today’s new Small Business Marketing Ideas podcast episode, our third, Sarah and I teach you how to avoid the 3 most common marketing issues we see small business owners making.
Marketing Issues: Eliminate Industry Speak
One of my pet peeves from my years in corporate branding was the use of industry speak. Unfortunately, I see small business owners who are too close to what they do using industry speak in their marketing materials, on their websites and when they talk to clients this causes tons of marketing issues.
Small Business Blog: Guarantees – Not Just Another Marketing Tactic
It can be easy as a small business owner to say of course I guarantee my work. It’s an easy message to incorporate into marketing pieces, on your website and to say when you speak to clients.
Small Business Blog: How to Build a Solid Sales Strategy
One skill that can help you achieve success in your business more than any other is learning to sell. Because it is so important, we are often talking about sales here on our small business blog. The more you can study sales and become better at sales, the more success you will find. Many small business owners, especially creative ones, fear selling. It is hard for many to tell others what they feel they are worth. We all have a fear of rejection. What if someone says they don’t like what I am selling? One of my favorite ways to overcome objections is by using the feel, felt, found method. Here ya go.
Small Business Strategies: 5 Tips for Starting a Mastermind Group
There is value in getting out and talking to other business owners, even if they aren’t in your industry. In fact, those small business owners outside your industry can share even more as it’s likely they are reading and following different sources than you.
Small Business Strategies: You vs. Competition
I’m as competitive as the next guy (or girl). Truth be told, probably more so. But when I switched my focus from corporate branding to small business, one thing I learned quickly is that your small business will succeed or fail based on YOUR business, not the business of your competition.
Small Business Strategies: 3 Tips to Up-Selling
Last week I visited the eye doctor – one of the last placesI would expect to experience an upsell.
The staff was remarkably friendly and incredibly efficient,both of which go a long way with me as it’s not something common in the medical profession. When it came to dilate my pupils, the upsell began.
Work On Your Photography Business One Thread At A Time
This weekend, I was teaching my 7 year old daughter how to make friendship bracelets with embroidery floss. It is basically tying knots but it takes coordination to keep track of several strands of embroidery floss at once. If you get confused or lose your place, your bracelet doesn’t come out the way you want. After watching me do it, my daughter was sure that she could do it too. She started but quickly got tied up in the many strands. As I could see her becoming frustrated, I took a moment to slow down and go one step at a time.
Small Business Blog: How Failures Can Help Your Small Business
It’s Friday. The end of yet another week. The first quarter of the year is nearly behind us. Wow!
While I’m a perfectionist who loves to achieve and hates to fail, my years in business have taught me that we learn the most from our failures, not just our successes.
4 Steps to Photography Pricing for an 8×10
Photography Pricing Pop Quiz: Are you losing money on your 8x10s? How do you know? What if I told you that your photography pricing plays a huge factor in how much money you’ll make in your photography business? That little 8x10 is not just a product you sell, it’s...
Photography Pricing List Critique: 5 Ways to Improve Your Photography Prices
One of the scariest things about running a photography business is figuring out your photography pricing. Once you’ve done all the math and know how to profitably price your photography, the next step is to present and display your prices so that your clients see...
How Does Your Photography Pricing Compare?
When starting a new photography business, one of the biggest hurdles is deciding how to price your photography. So we at the Photography Business Institute, an educational resource for over 90,000 professional photographers, surveyed 1,828 professional photographers...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!