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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Do Your Customers Buy the What or the Why?
A small business owner friend of mine shared the concept in Simon Sinek’s Start With Why. The premise: your customers don’t buy what you do, they buy why you do it.
Sinek defines this as your purpose, cause or belief. It’s why your business exists and anyone should care.
What You Leave Out is the Stuff that Matters
More isn’t always better when it comes to the products and services you offer. Just because you CAN offer more options to your customers doesn’t mean you should.
Obstacles Are There to Make You Stronger.
We all need motivation and inspiration to keep staying strong and overcome obstacles in our small businesses. Last week, I had the pleasure to listen to a man named Warren MacDonald. He was hiking and became trapped when a one-ton boulder unexpectedly fell on his legs.
Boost Your Brand with a Dynamic Campaign
All of us are out there competing for business. Every day. All day. Sometimes we feel like we are working hard and not getting the results we desire. One thing you can do to charge up your brand and create a buzz is by creating a dynamic (not boring) promotional campaign. It is like a little chug of marketing caffeine for your brand and your business.
Marketing Issues: 3 Common Branding and Marketing Mistakes To Avoid
In today’s new Small Business Marketing Ideas podcast episode, our third, Sarah and I teach you how to avoid the 3 most common marketing issues we see small business owners making.
Marketing Issues: Eliminate Industry Speak
One of my pet peeves from my years in corporate branding was the use of industry speak. Unfortunately, I see small business owners who are too close to what they do using industry speak in their marketing materials, on their websites and when they talk to clients this causes tons of marketing issues.
Small Business Blog: Guarantees – Not Just Another Marketing Tactic
It can be easy as a small business owner to say of course I guarantee my work. It’s an easy message to incorporate into marketing pieces, on your website and to say when you speak to clients.
Small Business Blog: How to Build a Solid Sales Strategy
One skill that can help you achieve success in your business more than any other is learning to sell. Because it is so important, we are often talking about sales here on our small business blog. The more you can study sales and become better at sales, the more success you will find. Many small business owners, especially creative ones, fear selling. It is hard for many to tell others what they feel they are worth. We all have a fear of rejection. What if someone says they don’t like what I am selling? One of my favorite ways to overcome objections is by using the feel, felt, found method. Here ya go.
Small Business Strategies: 5 Tips for Starting a Mastermind Group
There is value in getting out and talking to other business owners, even if they aren’t in your industry. In fact, those small business owners outside your industry can share even more as it’s likely they are reading and following different sources than you.
11 Tips for Profitable Mini-Sessions for Photographers
Can't figure out how to make profitable mini-sessions work in your photography business? We're going to help you do just that! If you haven't actually run a mini-session, let's start with a mini-session overview. And if you have tried offering mini-sessions and aren't...
Cause Marketing for Photographers – 10 Ways to use Photography for Good
Cause Marketing for Photographers Cause Marketing for Photographers: an amazing way to serve our communities and reach new clients. Cause marketing – which I call charitable marketing – has always been an important part of my mission as a business owner. It is my...
VIDEO: 3 Ways to Add Holiday Cards to Your Photography Marketing Plan
I want to share with you a photography marketing technique to get new clients and also increase your orders from current clients. But it’s one of those things you can ONLY do this time of the year. HOLIDAY CARDS! The video below lays out exactly how to add holiday...
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