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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Your Goal for How You Approach the First Client Inquiry Isn’t What it Should Be
Ron Nichols says the goal of the first phone call should not be to schedule a portrait session. Instead, you’ve got much bigger things to focus on with that client. But what are they? A small business workflow and productivity expert, Ron has helped hundreds of photography business owners revamp their processes so they can make more money.
Sell Top Down to Increase Your Sales with Kevin Kubota
Today we asked Kevin Kubota, one of the top 25 wedding photographers in the world, and entrepreneur extraordinaire (this guy owners 3 different businesses!), to share how he gets people to invest more on wedding packages in his studio.
What is Your Opinion Worth?
What is your opinion worth as an expert? Your clients have chosen to work with you because they see you as an expert. Yet according to Tim and Beverly Walden, incredibly successful small business owners, we often cower at this question. But we shouldn’t. We should know what our opinion is worth as an expert and be confident that we can charge for it.
Kia Bondurant Shares Her Top Poses for Selling Senior Portraits
You go into a high school senior session and shoot 300 images.
The time alone it takes to edit these images and try to predict what you client
will buy is overwhelming!
Preparing Your Environment To Meet a Client
Each time your clients visit you, is your space the same?
Do they see the same art on the walls? Are the wall colors the same?
Or if you make in home visits to your clients are your samples changing or do you bring in the same products year after year?
Starting with the End in Mind with Joy and Jules
The first time I heard Joy Bianchi-Brown and Jules Bianchi was at Kevin Kubot’s Photographers Ignite at WPPI this past March. Needless to say, I was blown away by their 5 minute presentation. They definitely have that twin connection which is always fun to see in action. But not only that, they have created a rocking small business and the tips they share about the in-person client consultation are fantastic. Their delivery is entertaining, too!
Overcome the Distractions with a Little Bit of Process
You’re in the middle of pulling together a presentation for a client who will be walking in the door in an hour. Your mind is racing of all the things you need to do to get the sale. And the phone rings. It’s a number you don’t recognize. Likely a potential new client.
Determine Quickly Whether a Client is a Good Fit for Your Business
There is only so much time in our days as small business owners. Yet how do you know whether to spend it with a potential new client, a current client, prospecting through marketing activities, education, administrative tasks, etc?
More 10 10 10 and some small business inspiration.
Don’t you love it when you read a blog post somewhere and you feel like the writer is speaking to you? Today, when my alarm went off on my iphone, I skimmed through my favorite blogs. Seth Godin’s blog was perfect. He spoke about the importance of makeing a dent in the universe vs. being a cog in the wheel. It is definitely not the easiest road but hopefully, well worth it.
How to book more photography clients
When I started going full force in my photography business after my twins were born, my confidence was shaken a few times. It was enough for me to question whether I had what it took to book more photography clients than I had when photography was just a hobby. It has...
3 Tips to Help You Overcome the Overwhelm in Your Photography Business
It happens to every single photographer…. The feeling of complete overwhelm when you have so much to do and not enough time to do it. For photographers like me, it starts with taxes to file, images to back up and retouch, orders to process, calls to return. Oh and...
How to Get Photography Clients – 5 Easy Ideas
All businesses go through slow times. Especially photography businesses. It happens at Sarah Petty Photography, for sure. But I don't panic when things slow down because I always have marketing ideas ready for when I need to get clients. And most of the photography...
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