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Blog: Marketing Strategies
My Photography Business Plan and How I Hit $40K My First Year (While Working Very Little)
When I first drafted my photography business plan, I knew marketing was going to be an important...
5 Essential Steps that Shape Your Photography Marketing Plan
Think back to when you first started your photography business, even if it was just last month....
Photography Marketing Ideas to Jump Start Your Business
Here are some easy ways you can bring 5-10 NEW photography clients into your business with some...
How to Market Photography: A 15 Minute Tip
Ever wonder how to market photography... without having to spend even more time away from your...
3 Ways to Increase Your Portrait Orders
Often it's easier than you think to increase a client's portrait order. No, I'm not talking about...
Taylor Swift Marketing Guru?
Now whether you like her music or not, we all know that Taylor Swift is a mega star. But being a great singer and drop-dead gorgeous is only part of the battle. There are SO many marketing decisions that go into creating a brand of this scale and what fascinates me is that many of these decisions have been made by a girl who was about 15 when she started making them. She passed over recording deals because the big labels wouldn’t let her sing the music she was passionate about. She oversees all of her design and positioning decisions.
Spend a Little and Make a Big Splash | Small Business Marketing Ideas
This week I was surprised. In a good way. I received two thoughtful gifts from people I have done...
Your Photography Business: Sell Without Being Pushy
As small business owners we’re pleasers. We want our clients to be thrilled when they buy from us, not feel like they were tricked or pushed into something they didn’t want.
Why Networking with Other Businesses is a Must for Photographers
The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...
The Portrait Photographer’s Guide to Keeping Up With Trends
Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...
5 Reasons to Turn Your Photography Hobby Into a Flexible Side Gig
If you have an eye for photography and love taking photographs, you are probably often told, “You should do this professionally!” While turning your hobby into a part-time career takes a lot of work, it can also offer you and your family many advantages. Here are some...