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Several months ago, marketing Guru, Seth Godin, linked to this marketing blog post that introduced a theory called N+1 and it hasn’t left my mind since. The theory states that there is always one more of anything. This has been a lifesaver with many sales and marketing activities in both of my businesses (The Joy of Marketing and Sarah Petty Photography).
When Google+ personal pages rolled out this summer, Facebook haters flocked to the site, not to mention early adopters jumped in, built up a page and poked around to see what was new. Admittedly I signed up, kicked the tires, and never really found enough to engage me to keep hanging out regularly, although I know many feel differently.
Some of us let the what we don’t have hold us back from achieving our goals, forgetting what we do have can take us pretty far.
One of the biggest struggles small business owners have is in setting their prices. We’re back with a new episode of The Small Business Marketing Ideas podcast where we’ll help you see if you’re leaving money on the table.
From time to time it happens to all of us. Business gets slow. We panic a little. We start to doubt ourselves.
You start to think maybe I’m not a good business owner. Maybe I’m not cut out for this. Maybe my prices are too high.
You start spinning in doubt, paralyzing you from making any decisions on your business. Here’s the fastest way to break out of that. Get up and walk out the door. Yep. You heard me. Get out there.
It’s not every day that I see a small business owner go above and beyond to thrill their current clients with a simple service reminder. But yesterday, one of the businesses I use did just that and what she did can help each of you!
Many photographers and other small business owners think of marketing as “where they advertise.” And many think of selling as what you say when the client is ready to order to “close the sale.” To be a successful business, you must be marketing and selling in everything you do. If you haven’t read Jeffrey Gitomer’s Little Red Book of Selling, I highly recommend it.
We’re huge Seth Godin fans. Huge! So we couldn’t wait to be one of the 10,000 peeps to get our hands on his latest, We Are All Weird.
It’s kind of crazy when you sit down and think about how much one man’s vision changed the way we work, interact with the entire world and keep in touch with our loved ones.
Yet what I think is even more remarkable for all of us small business owners to consider is how Steve Jobs responded to failure.
Early in his career he was kicked out of the company he founded, but that didn’t stop him from creating.
I've been doing professional photography for 20 years, and every time I break my own rule and I do a photography session without meeting with the client ahead of time; something breaks down and I lose the order or they throw smoke-screen objections at me like, "I need...
When should you start marketing your photography mini-session event? I see so many photographers, freaking out... "I've gotta do Facebook. I have to put business cards or brochures at different places in town!" Well here's the thing, you want to start marketing three...
I’m not like a lot of photographers who tell you NEVER to do mini-sessions. But I have a pretty strong opinion on WHEN to do them…. And WHEN avoid them. You may disagree with me.... But here’s what I've found works REALLY well. [watch the video above to find out] What...
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