AS SEEN IN
AS SEEN IN
News Flash. 99 times out of 100 it doesn’t matter what your competitors are doing. Your customers come to you because of YOU. So if you want to focus on something, focus on giving your loyal customers more of YOU. Not trying to be more like the competition.
Who cares if your competitor is having a sale? They may be bankrolled by a trust fund and aren’t interested in being profitable.
Referrals should be the life blood of a healthy business. I have several favorite businesses in town that I am constantly referring business to because I love their unique, hand-crafted jewelry and unique gift items. One in particular, a local store called J Parkes (sorry, no web ordering) makes the cutest jewelry out of cut metal. Just about every visitor that comes to town gets an offer from me to take them.
I recently received my Google+ invitation and have spent the last few days playing around a bit. If you haven’t heard of Google+ it’s basically Google’s answer to Facebook. While it’s not a separate web site, per say, it’s additional functionality to your existing Google account that enables you to choose what you share and who you share it with more easily than Facebook.
Last weekend I breezed through Seth Godin’s latest Domino Project book release, Anything You WantHow to Get Anything You Want: Small Business Strategies for Success. If you’re a small business owner, it’s worth checking out. He shares a ton of small business strategies for success. Let me share what I loved about this book.
I see many small business owners who are nervous to charge what they are worth. Some have even told me that they have feelings of guilt if they price their products and/or services to be profitable. What is the point of taking the risk to be in business if you aren’t going to make it worth your time? Here are a few things to focus on so that you are building value for your products and services and taking the emphasis off price.
1. Build your brand.
Are you one job away from the tipping point of your business taking off? As a small business owner, you never know when you’re going to get your big break. Some days it may feel like you’re spinning your wheels, no where close to where you dreamed your business would be.
Working with other small business owners is one of the fastest ways to grow your business. Yet often we see this marketing strategy being approached the wrong way and not working for small business owners. Are you going about co-marketing the wrong way?
Here are the top 3 mistakes we see small business owners making when it comes to partnering with other businesses:
Brand building is so important when creating a small business but so often, I hear small business owners say that they can’t afford a professional graphic designer. I am a big believer that small business owners should strive to make their business viable – in other words, grow the business as the business justifies the growth. This is good news because your business should be able to grow without taking on a bunch of debt.
I hear from many small business owners that they worry about what their competitors are doing. In my opinion, way too much. The other day, I bought what I thought was a “better” contact solution at the store. When I squirted the lens cleaning solution into the little storage case, it was more like squeezing honey from the honey bear bottle. It was so thick and gooey! I proceeded to take out my contacts and put them in the swampy solution.
Video Transcription: Should you put your photography prices on your website? I say "no". My name's Sarah Petty and I have run a profitable photography business for 20 years....through film, through digital, through all of it, even before websites. But here's the...
What a year 2017 was at both Sarah Petty Photography & the Photography Business Institute! Andria (my studio manager) and I have been working out of our brand new building now for the better part of last year and we are enjoying every moment of it. Our new studio...
Springfield, IL (June 13, 2017) - Photography Business Institute, a business training company for professional photographers, raised an impressive $25,000 over the course of May 2017 for PPA Charities and Operation Smile. PPA Charities is a non-profit organization...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!