I hear from small business owners who say they’ve tried direct marketing and it doesn’t work. That may be true in your case, but I have an idea why it didn’t work. It’s not the medium as this medium works very well when used correctly. Instead, the execution is likely to blame for your failed campaign. Here are the most common reasons I see why direct marketing doesn’t work for small business owners and how to improve your return on investment.
1) It’s canned.