AS SEEN IN
AS SEEN IN
Ron Nichols says the goal of the first phone call should not be to schedule a portrait session. Instead, you’ve got much bigger things to focus on with that client. But what are they? A small business workflow and productivity expert, Ron has helped hundreds of photography business owners revamp their processes so they can make more money.
Today we asked Kevin Kubota, one of the top 25 wedding photographers in the world, and entrepreneur extraordinaire (this guy owners 3 different businesses!), to share how he gets people to invest more on wedding packages in his studio.
What is your opinion worth as an expert? Your clients have chosen to work with you because they see you as an expert. Yet according to Tim and Beverly Walden, incredibly successful small business owners, we often cower at this question. But we shouldn’t. We should know what our opinion is worth as an expert and be confident that we can charge for it.
You go into a high school senior session and shoot 300 images.
The time alone it takes to edit these images and try to predict what you client
will buy is overwhelming!
Each time your clients visit you, is your space the same?
Do they see the same art on the walls? Are the wall colors the same?
Or if you make in home visits to your clients are your samples changing or do you bring in the same products year after year?
The first time I heard Joy Bianchi-Brown and Jules Bianchi was at Kevin Kubot’s Photographers Ignite at WPPI this past March. Needless to say, I was blown away by their 5 minute presentation. They definitely have that twin connection which is always fun to see in action. But not only that, they have created a rocking small business and the tips they share about the in-person client consultation are fantastic. Their delivery is entertaining, too!
You’re in the middle of pulling together a presentation for a client who will be walking in the door in an hour. Your mind is racing of all the things you need to do to get the sale. And the phone rings. It’s a number you don’t recognize. Likely a potential new client.
There is only so much time in our days as small business owners. Yet how do you know whether to spend it with a potential new client, a current client, prospecting through marketing activities, education, administrative tasks, etc?
Don’t you love it when you read a blog post somewhere and you feel like the writer is speaking to you? Today, when my alarm went off on my iphone, I skimmed through my favorite blogs. Seth Godin’s blog was perfect. He spoke about the importance of makeing a dent in the universe vs. being a cog in the wheel. It is definitely not the easiest road but hopefully, well worth it.
When I started going full force in my photography business after my twins were born, my confidence was shaken a few times. It was enough for me to question whether I had what it took to book more photography clients than I had when photography was just a hobby. It has...
It happens to every single photographer…. The feeling of complete overwhelm when you have so much to do and not enough time to do it. For photographers like me, it starts with taxes to file, images to back up and retouch, orders to process, calls to return. Oh and...
All businesses go through slow times. Especially photography businesses. It happens at Sarah Petty Photography, for sure. But I don't panic when things slow down because I always have marketing ideas ready for when I need to get clients. And most of the photography...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!