AS SEEN IN
AS SEEN IN
Recently we stumbled upon a cool site that grades your website and social media presence – www.grader.com. I thought this would be perfect for our small business blog. In minutes you’ll have a five page report on your website on what you can improve upon and what you’re doing well. Hey, it’s back to school time. Give yourself a grade!
Yesterday DJ Waldow and I jumped on the phone for part 2 of our series on how small business owners can use email campaigns to grow their business. DJ was a featured expert at a conference I attended last month and is the director of community with Blue Sky Factory, an email marketing service provider.
It’s no secret we love babies at Photography Business Institute. Especially babies who sport a onesie from Photography Business Institute.
From a branding and design perspective there are more things than I can count that wrong with this ad that I saw recently in a local magazine. Literally it made this Joy girl’s skin crawl. Yet what struck me as being the MOST out of place is that a nail spa is giving away free lottery tickets!
Believe it or not, the greatest return on investment for your marketing dollars in small business is email marketing (according to the Direct Marketing Association). In your small business, you’ll spend less and get more sales as a result of using this form of marketing – IF you use it effectively!
You will always hear us talk about how charitable marketing is so important for small businesses. It is a way to give back to the community and create yummy feelings about your business. Pease’s Candy, a local candy store, is taking tasty to a new level by giving 5% of their candy sales during the month of August to a local charity each week.
I know those of you who grew up in the Brady Bunch era still LOVE the episode where Peter’s voice changes. “…when it’s time to change, you’ve got to rearrange…”
As small business owners we often look for the reason or reasons why we can’t accomplish something (not enough time, not enough clients, no one wants to pay my prices, I don’t have a studio or office) rather than the reasons why we can (my style is unique, I’m good at what I do, I have a great location, etc).
We recently took a family trip up to Chicago and since I waited until the last minute to get hotel reservations, we were left without our regular spots to stay. So, my husband recommended the Trump Hotel and who was I to disagree! Hopefully you have seen the movie, Family Vacation, with Chevy Chase – we are SO the Grizwalds.
I've always prided myself as a person who doesn't drop balls. I get things done. I'm what Les McKeown calls an Operator. You don't have to ask twice if I've done what you asked me to (well unless you're my mother when I was a teenager). I like crossing things off my...
Your logo, signage, and promotional pieces are the external face of your company. Creating standards for your identity is crucial. You want your audience to see your best light every single time. Here are 5 brand-building tips: 1. Hire a pro. Logos, signs, and...
When you’re building out your social networks, you need to actually become friends with the people on your database rather than seeing them as channels to sell to. I am talking about befriending them, treating them the way they’ve shown they want to be treated, and...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!