When I first drafted my photography business plan, I knew marketing was going to be an important...
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Blog: Photography business
5 Essential Steps that Shape Your Photography Marketing Plan
Think back to when you first started your photography business, even if it was just last month....
8 reasons I’m thankful to be a small business owner
Creative freedom and giving back to my community are just a couple of reasons I love being a small...
How to Market Photography: A 15 Minute Tip
Ever wonder how to market photography... without having to spend even more time away from your...
3 Ways to Increase Your Portrait Orders
Often it's easier than you think to increase a client's portrait order. No, I'm not talking about...
Part 2: Keeping Your Eye on the Right Ball in Your Photography Business | Cash Flow Planning
Earlier this week, we shared why Cash Flow Planning is so important in your photography business if you’re serious about making a profit.
Update Your Photography Branding
If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.
The first question to ask yourself is why do you want to rebrand?
Setting a Path for Growth: Scaling Up Your Photography Business
As photographers, we fill many different roles. We are creative ideas people, business owners, marketing managers, customer service providers, image editors and more. In addition to all the hats we wear as photographers, many of us are also spouses, parents and...
Essential Costs When Starting a Photography Business
While a career in photography will let you showcase your skills and creativity, there are also many, often less glamorous, things to consider when starting a photography business. Financial planning is crucial for any business venture. You must know and budget for all...
Help Your Portrait Subjects Shine with Expert Direction
The best photographic portraits show off their subjects’ personalities. Getting this right can be tricky and will take the knowledge and practice of posing and giving clear direction. Learning how to direct your clients will help them shine through their photographs...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!