One of my favorite things to do is share stories of what my students have overcome and their wins...
Episode 91: Here’s What Happened When a 15-Year Veteran Photographer Stopped Selling Digital Files
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Joycast Podcast: Photography Marketing
Episode 85: Do this HOT Marketing Idea Before Christmas
The holidays get expensive. And the last thing I want for any of us is to go into debt for this....
Episode 78: 9 Price List Improvements Photographers Must Make to Become Boutique
Creating a good boutique photography price list can be complicated when you're figuring it out on...
Episode 73: What Kind of Marketing Should You Be Doing to Get Photography Clients?
I bet you could ask every business owner what their biggest challenge is and they would say they...
Episode 70: Her Phone Stopped Ringing and She Needed Clients. Here’s What She Did.
What do you do when your phone stops ringing and you need photography clients? Recently, my...
Episode 35: Should You Rebrand Your Photography Business?
If a new logo or changing your business name has been on your mind, I've got you. This episode...
Episode 33: Are You Making these Common Photography Website Mistakes?
Building a photography business website can be scary (but don't worry, I've got all...
Episode 28: Should You Do a Black Friday Sale in Your Photography Business?
Black Friday is fun, but having a Black Friday sale in your photography business is a terrible...
Episode 24: This is Why Your Photography Business Card Doesn’t Work
I see you over there, blowing up Google with questions about your photography business card. What...
Episode 333 – She Borrowed From Her Kids’ College Fund. One Month Later She Made $10,000
What happens when you know you have the talent, but you also know something in your photography business has to change? Fort Worth photographer Leyla Padalecki took a terrifying leap, invested in getting help, changed her photography sales process, and turned what...
Episode 332 – I’m Begging You to Start Charging More for Your Photography
If no one is paying your current photography prices, lowering them might feel like the obvious solution. But after working with 30,000 photographers, I’ve seen how underpricing can keep talented photographers overworked, discouraged, and attracting clients who don’t...
Episode 331 – 5 Things I Don’t Waste Money On as a Professional Photographer
I’ve sold more than $3 million in portraits over my career, and I still don’t own the latest camera, stockpile expensive props, or pour money into paid advertising for my photography business. After 28 years in business, I’ve learned that profitability isn’t about...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!