Better Brand Building By Treating Clients Better

Photography Business Institute

AS SEEN IN

Photography Business Institute
Photography Business Institute

I received this post card in the mail this week and it reminded me that all customers should not be treated equal. The closest clothing store to my house is JCPenneys and we are there often because (it seems like) we are always needing something. Because of this, I was able to find out about their upcoming sale BEFORE the general public. When it comes to small business marketing, it builds loyalty when you treat your current clients much better than your prospects. This sounds obvious but it is amazing how often I find out about cool things happening at stores where I love to shop after the fact. Usually these are smaller, more unique stores and I really want to be informed. As a good customer, that can be so frustrating.

It is critical for proper brand building to let clients know about anything exciting happening in your business BEFORE you promote it to the masses. For example, current clients should get first dibs on your Saturday photo session opportunities before you post it on Facebook or put an ad in the paper. If you need to clearance out some old framing inventory, let your best clients come in and pick before you let non-clients know about it. They deserve this perk and when you are loyal to them, they will return the favor by being loyal to you. Even when you start offering a super cool new product or service, your current clients should get the privilege of knowing about it first.

We know that it takes so much more time and energy to attract a new client so we should be treating our current ones the way so great that they never want to leave us. We would love to hear what you are doing for your clients that you don’t do for your prospects!

Don’t forget to subscribe to our blog!

5 Myths Holding Back Mom Photographers

Nearly every mom has a side hustle of some sort. Stay-at-home moms do lash extensions, deliver groceries and sell their handmade creations. Then, of course, there’s photography. Building a photography business isn’t for everyone but many moms love being able to serve...

Tackling the Challenges of Professional Photography

Whether you’re a seasoned photographer or just starting out, you know that this career comes with several challenges. Sometimes, it can feel overwhelming to balance running a business, giving your clients top-notch service and having time to focus on yourself....

5 Tips to Get Your Photography Business Holiday-Ready

As the days grow shorter and the weather grows colder, we are reminded that the season for holiday portraits is coming up fast. It’s a crazy time for everyone but especially for portrait photographers. It seems like every family needs last-minute portraits. So, as...