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Photography Business Strategy Blog
To Groupon or Not? Get Our Expert Marketing Help Before You Decide
In this week’s episode of the Small Business Marketing Ideas podcast, Sarah and I tackle the Groupon / Living Social / daily deal websites debate. As a small business owner, is it ever a good idea to sell your products or services using group buying?
Small Business Strategies: How a Compliment Can Increase Your Sales
This weekend I was shopping in a store I had not ever visited and witnessed an interesting phenomenon. Everyone on the sales staff dished out sincere compliments frequently throughout my shopping experience.
How A Damage Control Plan is Crucial for Brand Building
When something goes wrong in your small business, how do you deal with it? Do you have a plan for damage control? Or do you handle on a case-by-case basis as it occurs?
Just this week I was dining with a friend at her favorite NYC restaurant – an intimate walk up where she has dined alongside celebrities.
A “Fresh” Business Marketing Strategy
If you have a retail space or if your clients come to your home, it is important to SHOW them you have fresh and creative products and services as much as you tell them. I love to have fresh flowers and even grass inside my studio (and while clients typically don’t come to my home, it makes me so happy to have them there too). These activities are part of your marketing and branding because they form the perceptions of those who visit you and create value for your products and services.
Better Brand Building By Treating Clients Better
I received this post card in the mail this week and it reminded me that all customers should not be treated equal. The closest clothing store to my house is JCPenneys and we are there often because (it seems like) we are always needing something. Because of this, I was able to find out about their upcoming sale BEFORE the general public. When it comes to small business marketing, it builds loyalty when you treat your current clients much better than your prospects.
Are You a One and Done Marketer? Get a New Business Marketing Strategy
Marketing is the monkey on many small business owner’s backs. It’s subjective. It can be hit or miss. It’s often hard to measure its effectiveness. It can be expensive. It takes time. And there are so many options. Yet if you ignore that monkey, it’s likely your small business will have trouble keeping its doors open.
Do What Your Competitors Won’t! Small Business Strategy
We’re not big advocates of focusing too much on your competitors as it can be a slippery slope that causes you to lose sight of your own business. Yet I hear from many small business owners who struggle with determining what piece of the pie is yours to take. How can you compete for business in your market and win, without focusing on price?
Understand Customer Buying Process As A Powerful Business Marketing Strategy
It’s unlikely that your products and services are purchased on a whim unless you’re selling chewing gum. Rather, there’s a process your customers go through each and every time before they purchase from you, regardless of what you sell. While that process may vary from customer to customer, you’ll find the process more alike than different across your clients, especially those who are most valuable to your business.
Think Direct Mail for Photography Marketing
I have spoken to so many small business owners lately who have been frustrated that their promotional efforts and photography marketing aren’t working for them. When I dig in and ask them for more detail, it seems like the things they are focusing on are the free and easy things. They are donating to lots of auctions and they are spending a lot of time on Facebook trying to stir things up.
66 Must-Have Tools for Building a Six Figure Photography Business
We all have things we can’t live without. And it’s no different when it comes to building a six figure photography business. Professional photographers use hundreds if not thousands of tools and resources every day to get the job done. And while my list has changed...
Outdoor Photography Session Tips to Beat the Heat This Summer
With my hair stuck to my neck and my make up melting off my face, I feel like I’m shooting in a sauna every summer when I head to an outdoor photography session with my high school senior clients. It’s definitely my least favorite time of the year for outdoor...
Songs that Sell: How to Build Your In-Person Sales Soundtrack
Part of learning how to grow your photography business is working on your in-person sales. Everything from lighting to language to the location of your in-person ordering appointment can influence how much your clients ultimately decide to invest, but did you know...
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