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Small Business Blog: Reasons You Should Mentor
Meet Bri. Bri is a cool high schooler who spent her job shadow day with us a week ago. If you want to infuse some life in your business and remind you how much you do really love what you do, always say yes when asked to host a student for these days.
Small Business Blog: The Smartest Don’t Always Succeed
I recently read an article on grit by two of my favorite authors, Chip and Dan Heath, in Fast Company magazine. It got me thinking about how grit (the perseverance and passion for long-term goals) relates to the successful entrepreneurs I know.
Boutique Business – You Have To Commit
Yesterday I wrote about how saying no can fun. But it can also be really hard. Especially when it comes to price if you’re trying to compete without discounting.
Small Business Blog: How To Say No
Sometimes you have to do it. Even if you don’t want to, your business runs more smoothly when you do. And you benefit from peace-of-mind and a sense of relief when you do it.
What am I talking about?
Telling your customers no.
It’s hard to say no to paying customers as a business owner. Especially when we’re told no all day long from vendors, laws and even our own families.
“We can’t send you this product in 3 days.”
“You cannot pay less in taxes.”
“You can’t drive 50 mph in a 30 mph zone (without paying for it).”
Small Business Blog: How To Make Planning Easy!
A few weeks ago, we launched the Small Business Marketing Ideas Podcast with our first episode where we shared three alternatives to discounting your products and services. If you missed it, just subscribe to our podcast in iTunes by clicking on the link in this blog post that will take you straight there.
Small Business Blog: Take The Leap
Today is Monday. Are you going to spend your week being “busy,” or are you going to start something. Here is what I say. Jump. Run. Sprint. Connect. Kick. Leave. Takeoff. Embark. Just START! To be successful in small business, you must jump. You must take leaps. You must make something new. You must push yourself to create things that will thrill your clients and prospects.
Marketing Blog: Is your website turning prospects away?
Whether you are marketing a brick and mortar business or an online business, certain things hold true for your website (well, and your marketing in general). You must sell the benefits not the features. Maybe you have heard people say “sell the sizzle, not the steak.” In other words, you MUST talk about what the product does for the consumer instead of the product itself. People want to feel good, to have better taste, more free time, better relationships, etc.
Marketing Blog: How To Stretch Every Marketing Dollar You Have
By now you likely understand that investing in a strong brand allows you to charge more for your products or services. The evidence is clear when companies like Rolex, Ritz-Carlton, and Mercedes-Benz command (and receive) a large premium for their products and services. You can bet they aren’t printing their business cards on a laser printer at home!
Small Business Blog: Pushing Through The Pain
My high school cross country coach used to tell me it’s the days you feel the worst and push through that make the most difference in taking you to the next level. The days that it feels easy and like you can conquer the world are your reward for pushing through the pain when it hurts.
I think it’s similar as a small business owner when we face challenges.
Everyday isn’t going to be rosy.
It’s not all going to be easy.
There will be times you dislike it.
There will be periods when you question why.
How to Price Photography | 5 Photography Price List Tips
Are you wondering how to price your photography so that you can actually take home a paycheck from all the work you’re doing? ...Especially when you already hear from potential clients that “you’re too expensive.” You know you want to make more money from your...
The Easiest Way to Get Photography Referrals
I just got back from spring break, and jumped right back into brainstorming with my studio manager Andria, who just got back from maternity leave. We came up with a GREAT idea that I HAVE to share with you on how to get photography referrals from previous...
9 Steps to a $10,000 Photography Mini-Session Promotion
$10K in a Weekend is Something YOU CAN DO with one KILLER photography mini-session promotion. By launching a photography mini-session promotion that is designed to create a lot of buzz, you can bring in a surge of money in a short amount of time. Here's what that...
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