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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Small Business Strategies: The Bottom Line for Small Business Owners Every Day
As a small business owner there are a lot of small business strategies vying for your attention. Does this sound familiar? You read a blog or join a group or forum and see something someone recommends you SHOULD be doing in your business to be successful. Your mind starts racing. Suddenly there are 100 thoughts of what to do to make your business grow. You don’t know where to begin.
Attracting the Right Clients: They Said No. Now What?
When I was in graduate school my classmates and I were continuously interviewing for jobs with corporate recruiters that visited our campus. Nearly everyday we had to don the suit and heels to make that great first impression. It seemed the focus of the MBA program was landing the perfect corporate gig rather than learning the curriculum to make profitable business decisions.
Get some cool art and help with Brisbane Flood Relief!
I had a request from a good friend of mine in Australia, Marcus Bell, to see if we can spread the word about his fund raising efforts in Australia.
You may have seen the news footage of the significant flooding that occurred throughout Queensland Australia during late December 2010 and January 2011. Many lost their lives, many more lost their homes. Three quarters of the state was declared a disaster zone. This is an area roughly the size of Texas.
Help us change the world!
One of my favorite lines is from the movie Jerry McGuire. “Help me, help you.” Sports agent Jerry McGuire (Tom Cruise) is pleading to Rod Tidwell (Cuba Gooding Jr.) to accept help.
Marketing Ideas: Have a Successful Promotion (nearly) Every Time
As small business owners we only have so many hours in our days. We’re already stretched to thin. So when we come up with a great marketing idea for our small business, we run full force ahead, throwing everything we have into it. We don’t have time to assess the pros and cons or do a little informal market research to see if our idea has legs. We just cross our fingers that our great idea is a success and brings us new clients. But it’s inevitable that some of our great ideas won’t give us the results we had planned. So what do we do to make sure our next promotion is a success?
Win a Scholarship to SPA 2011!
If you’re a photographer and ready to take a leap into the world of high school senior portraits or you are looking for the hottest education on shooting high school seniors check this out.
Marketing Advice: 3 Times to Upsell a Client
Last week I visited a small business with a good friend. We each had appointments for a skin care service. My friend had received a service from this business before, but I had not. After a long week, we were ready for a little pampering.
We had made appointments for specific services, but given how infrequently my friend and I take time for pampering, we were in the mood to be upsold. Much to our disappointment, no options for add-on services were given to us. Our plastic cards were on the counter, yet we left purchasing no more than our original service.
Small Business Challenge: Do you live to work or work to live?
Many small business owners are deemed to be workaholics by most peoples’ standards. Putting in long hours is often what it takes to create and build a profitable small business. So many times, the lines between work life and home life are blurred. I know many of you put your kids to bed and then go back to work to catch up. And many of you work from home, thus blurring those lines even more.
Profitable Marketing Strategy: Strive to Make Their Jaws Drop!
A friend recently shared a story with me that beautifully demonstrates how owners of very small businesses should strive to service their clients if they don’t want to compete on price. I had to pass it along!
Sydney, a 13 year old dog, has a standing appointment at a local groomer to get her hair and nails trimmed.
My Photography Business Plan and How I Hit $40K My First Year (While Working Very Little)
When I first drafted my photography business plan, I knew marketing was going to be an important piece of the puzzle if the business was going to be successful. And with me only working very part-time (since my sweet twins were under a year old), I knew every minute...
5 Essential Steps that Shape Your Photography Marketing Plan
Think back to when you first started your photography business, even if it was just last month. What was it that got you excited to give it a try? Was it the ability to spend more time with your family? You know, that power to be able to say, “Hey, I’m going to spend...
Photography Marketing Ideas to Jump Start Your Business
Here are some easy ways you can bring 5-10 NEW photography clients into your business with some proven photography marketing ideas to jump start your business! One of the things I do to make sure I have clients coming in all year is something I do when business is...
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