Sit Back , Relax ,
and Read Awhile

A creative business blog for PORTRAIT photographers

creative photography business blog

AS SEEN IN

Photography Business Institute
Photography Business Institute

Photography Business Strategy Blog

New to the Photography Business or Know Someone Who Is?

Marketing U

Last week we held our first ever Marketing U seminar in Dallas with Tim & Beverly Walden. What an awesome group of students who were so focused on learning all they can to market their business! We also want to welcome our two newest Cafe Joy members, Suzy and Kathleen. Enjoy these pictures and our apologies to those students who had to leave early and missed the group picture!

read more
Relationship Selling webinar now available for $39 to Cafe Joy members

Relationship Selling webinar now available for $39 to Cafe Joy members

Yesterday, I held the first of two selling webinars, Relationship Selling:  effectively lead your clients to the sale. As you all know, I’m so passionate about selling so to actually sit down for an hour to talk about it was a lot of fun! From how to initiate the sales process at the initial inquiry to lead clients where you want them, to building rapport and getting them to invest in custom artwork – we covered the gamut.

read more
New to the Photography Business or Know Someone Who Is?

Chief Joy Officer, Erin Verbeck

Please join me in welcoming the latest addition to our Joy team, Erin Verbeck, Chief Joy Officer. Erin recently joined us from Sabre (the parent company of Travelocity) where she was a brand manager. She has her MBA from one of the top ten MBA schools in the country, TCU and is as passionate about small business marketing as I am.

read more
Brand Building: The Power Of A Gift

As I am sitting here, wrapping up my year, I am feeling many emotions. Exhaustion after surviving the holidays with three kids and many holiday parties, excitement for all of the good things to come next year and a feeling of gratitude to all of the people who are a part of my life.

Marketing Blog: How To Squeeze Out One More Idea

Several months ago, marketing Guru, Seth Godin, linked to this marketing blog post that introduced a theory called N+1 and it hasn’t left my mind since. The theory states that there is always one more of anything. This has been a lifesaver with many sales and marketing activities in both of my businesses (The Joy of Marketing and Sarah Petty Photography).

Google+ for Your Business

When Google+ personal pages rolled out this summer, Facebook haters flocked to the site, not to mention early adopters jumped in, built up a page and poked around to see what was new. Admittedly I signed up, kicked the tires, and never really found enough to engage me to keep hanging out regularly, although I know many feel differently.

PBI Squiggles yellow
Photography Business Institute

The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!

Request More Information