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and Read Awhile
A creative business blog for PORTRAIT photographers

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Photography Business Strategy Blog

New to the Photography Business or Know Someone Who Is?
t can be so overwhelming when you start your own business…trying to figure out how to not only create great images but make money doing it. Due to demand, I’ve created a webinar specifically so you can skip learning many lessons the hard way.

Marketing U
Last week we held our first ever Marketing U seminar in Dallas with Tim & Beverly Walden. What an awesome group of students who were so focused on learning all they can to market their business! We also want to welcome our two newest Cafe Joy members, Suzy and Kathleen. Enjoy these pictures and our apologies to those students who had to leave early and missed the group picture!

Metal Mural Contest
Go to the Competition tab to check out our latest contest!

Relationship Selling webinar now available for $39 to Cafe Joy members
Yesterday, I held the first of two selling webinars, Relationship Selling: effectively lead your clients to the sale. As you all know, I’m so passionate about selling so to actually sit down for an hour to talk about it was a lot of fun! From how to initiate the sales process at the initial inquiry to lead clients where you want them, to building rapport and getting them to invest in custom artwork – we covered the gamut.

Still room in tomorrow’s selling webinar (June 30)
There is still a little room in tomorrow’s selling webinar! We want our Cafe Joy members to get in first! This webinar WILL sell out by morning so if you want in, now is the time! Check it out here:

Monday – Free Teleseminar with Rod Evans and Sarah Petty
We all love FREE!
Just wanted to let you all know that we’re having a special encore presentation of the Rod Evans Sarah Petty free Teleseminar on Monday, June 28th at 12:00 pm Central time. Rod and I will answer your toughest questions on how to market in this economy. You can register by sending an email toasksarah@thejoyofmarketing.com!

Selling Webinars – Cafe Joy members get special pricing.
Just released 2 NEW selling webinars and they are filling up quickly! Cafe Joy members save $10 on each. The first one will be full by the end of the week so sign up now!

Make every opportunity count
Make every opportunity count.
Joyfriends,
Check out our new channel on YouTube! http://www.youtube.com/user/thejoyofmarketing

Chief Joy Officer, Erin Verbeck
Please join me in welcoming the latest addition to our Joy team, Erin Verbeck, Chief Joy Officer. Erin recently joined us from Sabre (the parent company of Travelocity) where she was a brand manager. She has her MBA from one of the top ten MBA schools in the country, TCU and is as passionate about small business marketing as I am.
Brand Building: The Power Of A Gift
As I am sitting here, wrapping up my year, I am feeling many emotions. Exhaustion after surviving the holidays with three kids and many holiday parties, excitement for all of the good things to come next year and a feeling of gratitude to all of the people who are a part of my life.
Marketing Blog: How To Squeeze Out One More Idea
Several months ago, marketing Guru, Seth Godin, linked to this marketing blog post that introduced a theory called N+1 and it hasn’t left my mind since. The theory states that there is always one more of anything. This has been a lifesaver with many sales and marketing activities in both of my businesses (The Joy of Marketing and Sarah Petty Photography).
Google+ for Your Business
When Google+ personal pages rolled out this summer, Facebook haters flocked to the site, not to mention early adopters jumped in, built up a page and poked around to see what was new. Admittedly I signed up, kicked the tires, and never really found enough to engage me to keep hanging out regularly, although I know many feel differently.


The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!