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Blog: Marketing Strategies
My Photography Business Plan and How I Hit $40K My First Year (While Working Very Little)
When I first drafted my photography business plan, I knew marketing was going to be an important...
5 Essential Steps that Shape Your Photography Marketing Plan
Think back to when you first started your photography business, even if it was just last month....
Photography Marketing Ideas to Jump Start Your Business
Here are some easy ways you can bring 5-10 NEW photography clients into your business with some...
How to Market Photography: A 15 Minute Tip
Ever wonder how to market photography... without having to spend even more time away from your...
3 Ways to Increase Your Portrait Orders
Often it's easier than you think to increase a client's portrait order. No, I'm not talking about...
Taylor Swift Marketing Guru?
Now whether you like her music or not, we all know that Taylor Swift is a mega star. But being a great singer and drop-dead gorgeous is only part of the battle. There are SO many marketing decisions that go into creating a brand of this scale and what fascinates me is that many of these decisions have been made by a girl who was about 15 when she started making them. She passed over recording deals because the big labels wouldn’t let her sing the music she was passionate about. She oversees all of her design and positioning decisions.
Spend a Little and Make a Big Splash | Small Business Marketing Ideas
This week I was surprised. In a good way. I received two thoughtful gifts from people I have done...
Your Photography Business: Sell Without Being Pushy
As small business owners we’re pleasers. We want our clients to be thrilled when they buy from us, not feel like they were tricked or pushed into something they didn’t want.
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Smart Investments for Photographers: End-of-Year Guide
As we get ready to watch the ball drop on Times Square and count down the seconds to the new year, it’s time to start wrapping up our business expenses for the year. One great thing about running your boutique portrait photography business is that you can write off...
Building Your Photography Business with Promotional Partners
Photography is all about building connections with the clients you serve. This makes it an amazing career opportunity for people who want meaningful interactions, serve their clients well, and do something they love—all while earning income. One thing photographers...
5 Myths Holding Back Mom Photographers
Nearly every mom has a side hustle of some sort. Stay-at-home moms do lash extensions, deliver groceries and sell their handmade creations. Then, of course, there’s photography. Building a photography business isn’t for everyone but many moms love being able to serve...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!
