One of my favorite things to do is share stories of what my students have overcome and their wins...
Episode 91: Here’s What Happened When a 15-Year Veteran Photographer Stopped Selling Digital Files
read more
Pop in your earbuds and hit play on the
Worth Every Penny Joycast
AS SEEN IN
AS SEEN IN
Joycast Podcast: Photography Marketing
Episode 85: Do this HOT Marketing Idea Before Christmas
The holidays get expensive. And the last thing I want for any of us is to go into debt for this....
Episode 78: 9 Price List Improvements Photographers Must Make to Become Boutique
Creating a good boutique photography price list can be complicated when you're figuring it out on...
Episode 73: What Kind of Marketing Should You Be Doing to Get Photography Clients?
I bet you could ask every business owner what their biggest challenge is and they would say they...
Episode 70: Her Phone Stopped Ringing and She Needed Clients. Here’s What She Did.
What do you do when your phone stops ringing and you need photography clients? Recently, my...
Episode 35: Should You Rebrand Your Photography Business?
If a new logo or changing your business name has been on your mind, I've got you. This episode...
Episode 33: Are You Making these Common Photography Website Mistakes?
Building a photography business website can be scary (but don't worry, I've got all...
Episode 28: Should You Do a Black Friday Sale in Your Photography Business?
Black Friday is fun, but having a Black Friday sale in your photography business is a terrible...
Episode 24: This is Why Your Photography Business Card Doesn’t Work
I see you over there, blowing up Google with questions about your photography business card. What...
Episode 259 – Think Like a Squirrel: 5 Must-Know Strategies for Photographers Facing a Slump
When we rebranded the Photography Business Institute, I wanted us to have a mascot. Right away there was a clear winner. The squirrel! But not for the reason you may think. If you're facing a slump in your photography business right now, or you have in the past and...
Episode 258 – From Hustling for Small Sales to Confidently Charging What She’s Worth
Sarah Petty: As a mom of five in Texas, hybrid photographer, Tassie Winters, turned a $200 mini-session client into a $1,700 order in just 10 days. Then a few weeks later, her first real boutique client invested $13,746 in wall portraits. Tassie will be sharing her...
Episode 257 – Juggling Kids + Photography Clients? 3 Tips For Making It All Work
If you're a parent, you probably have two favorite jobs in the whole world- photography and parenthood. They're filled with emotion and can be rewarding yet incredibly stressful at the same time. There is no exact handbook on how to do either perfectly. While you will...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!