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Joycast Podcast: Photography Marketing

Episode 22: Why You Aren’t Attracting Better Clients

When you book sessions with photography clients who aren’t exactly your ideal client, you start to...

Episode 16: How I Plan My Photography Marketing

On today’s episode, I’m going to share with what actually works better for me when it comes to planning my photography marketing. If you’re staring at a blank marketing plan, not sure where to start. Or you’re overwhelmed by the thought of planning past tomorrow due to all the uncertainty in the world right now, this episode is for you. I’m sharing one SIMPLE tool that I call the drip and the hammer. I learned back in my days at a marketing director at an ad agency and it literally changed everything for me. I’m pretty sure it will change how you look at your marketing moving forward, too. Get ready, friend. Let’s do this.

Episode 13: Need a Photography Client? Do This Now!

Hey portrait photographer. What if I told you I could help you find a client who could afford your photography in the next few minutes….without EVER even stepping foot in your town. You’d probably say Sarah, you’re crazy. Well, friend, today’s your lucky day because I’m going to prove it to you right now. The truth is, no matter where you live, there are people with disposable income. You just haven’t learned HOW to look for them. So today I’m going to teach you a tool I created called “Follow the Mower” so you’ll know exactly where to go to find a portrait photography client who can afford you right now. Hit play and let’s get started!

Episode 6: 5 Reasons Your Photography Marketing Isn’t Working

Marketing. It is one of the hardest things to learn and implement successfully when you’re a business owner. Second-guessing every idea. Letting fear of doing it wrong paralyze you from doing anything at all. When I think back to my years of working at an ad agency, I remember seeing the same thing from client after client. So trust me on this one, photographer friend. You’re not alone in this. Most business owners try marketing, but don’t do it correctly. So when it doesn’t work, they start to build up head trash about why they aren’t good at it or why marketing just doesn’t work for them. Jumping from thing to thing to thing – Instagram, Facebook ads, blogging, Pinterest, email newsletters, magazines…. they don’t stick with anything long enough to make it work and the downward spiral continues. Listen. If this is you, it’s not your fault! Hang with me because I have identified the top 5 reasons your marketing isn’t working. And by the end of this joycast, I want you to know why things aren’t working for you and what you can do about it!

Episode 331 – 5 Things I Don’t Waste Money On as a Professional Photographer

I’ve sold more than $3 million in portraits over my career, and I still don’t own the latest camera, stockpile expensive props, or pour money into paid advertising for my photography business. After 28 years in business, I’ve learned that profitability isn’t about...

Episode 330 – HOW TO BUILD A $1,000-A-DAY PHOTOGRAPHY BUSINESS WITH FEWER CLIENTS

What if growing your photography business didn’t mean squeezing more sessions into your calendar? I learned that the path to more profit and more freedom wasn’t becoming a better photographer or working harder. It was building a better system that helped clients...

Episode 329 – The Only 5 Marketing Strategies Boutique Photographers Need

Stop Chasing More Leads, Start Attracting the Right Clients You’re posting on social media, running ads, trying promotions you’ve watched other photographers use, and you’re still not getting the bookings you want. Or worse, you’re getting inquiries that...

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