If you’ve ever felt like you were meant for more in life, friend, this episode is for you. Event...

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If you’ve ever felt like you were meant for more in life, friend, this episode is for you. Event...
Do you ever feel like you don't have the right personality to get clients? Are you constantly...
Sarah Petty: Sometimes the thing that invigorates you to take action in your photography business...
Today is a special day because we are celebrating one year of this Joycast. I want to say thank...
I want to welcome all of my photographer friends back from Go Boutique Live with a special...
Before the pandemic, our Peak Performer of the Year, Debra Lawrence, was shooting 550 sessions a...
Black Friday is fun, but having a Black Friday sale in your photography business is a terrible...
It saddens me how much guilt, shame and anxiety photographers have over selling their photography. You might be paralyzed by the fear of being rejected or heck, even just the thought of someone thinking you’re pushy or salesy. So instead of creating a business that serves your clients as well as YOU, you want to keep everyone happy and end up giving it all away or competing to be the cheapest. But instead of feeling good about keeping everyone happy, you start to resent your clients and your business because you’ve burned up your most valuable asset – your time. And the worst part, you have little or no money in the bank to show for it. I want to break down for you how S-E-L-L doesn’t have to be a 4-letter word if you come from a place of service. Stick with me because you’re going to get REALLY actionable steps to follow and by the end of this episode, you’ll see that not only are you helping your clients by selling to them, you actually have a moral obligation to do it. If you’re a photographer who hates to sell, press play now.
If you’ve ever poured your heart into a social media post that says “Now Booking!”—and heard crickets—you’re not alone. But here’s the truth: people don’t book photographers just because they see one nice image. They book when they know, like, and trust you. That’s...
What if your next best photography client isn’t online… but standing behind you at school pickup or sharing a mat at yoga? In this powerful episode, I’m walking you through why paid ads often fail small photography businesses—and how to build a smarter, more...
How a pet photographer faced fear, raised her prices, and found her voice. If you’ve ever found yourself pricing based on fear or hiding behind emails instead of phone calls, this conversation with Sandy Helfrich will speak straight to your heart. After 15 years of...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!