Sit Back , Relax ,
and Read Awhile
A creative business blog for PORTRAIT photographers
AS SEEN IN
AS SEEN IN
Photography Business Strategy Blog
Small Business Strategies: How To Grow Your Business On A Small Budget
Most small business owners are trolling for new clients. Not a day goes by that I’m not asked how to make the phone ring or where to advertise or invest marketing dollars to find new clients.
Small Business Strategies: How To Get The Right Tagline
Facebook Fan Pages – A Must Have?
With limited resources as a small business owner, where should you put your time and efforts? Many of you have asked whether or not a Facebook Fan page is worth your time and effort. If you do it right, it certainly is! Here’s why.
Small Business Strategies: You Have To Plan To Succeed
This month, in Cafe Joy, we demystify the planning process with our small business strategies. The word “plan” scares many small business owners, but if you want to succeed, you need to embrace the process. There are several definitions where I think many people get confused and overwhelmed. Let me simplify this process for you and let’s see if that can help. If you want more info, join Cafe Joy to receive an hour long jolt of audio caffeine.
Small Business Strategies: Don’t Discount Add A Value-Added Incentive
For our first Small Business Marketing Ideas Podcast, Sarah and I discuss one of our favorite topics, Discounting!
When you discount, you devalue your brand, teach your best clients to wait for a sale, and attract the wrong type of buyers – those who are price-sensitive. You set yourself up for problems that stick around far longer than the period you have discounted your products or services. In other words, a one day sale, can have much longer lasting effects on your brand than just the sale day.
Marketing Help: Direct Marketing Do’s and Don’ts
I hear from small business owners who say they’ve tried direct marketing and it doesn’t work. That may be true in your case, but I have an idea why it didn’t work. It’s not the medium as this medium works very well when used correctly. Instead, the execution is likely to blame for your failed campaign. Here are the most common reasons I see why direct marketing doesn’t work for small business owners and how to improve your return on investment.
1) It’s canned.
What Defines Success for You?
As a kid I was involved in competitive sports. I realized pretty early on that to achieve what I definied as success, I needed to be specific in my goals.
Small Business Strategies: Customize The Sales Process
Erin and I are at WPPI in Las Vegas for the next few days motivating, inspiring and teaching small business owners to succeed in business. My platform today is from 8-10 am and I am teaching how to increase your sales so you can do what you love. Research has shown that businesses that succeed have higher sales and those that fail, often it is due to low sales. If you can’t make it, here is a bit from my program.
Small Business Strategies: Learn How To Say ‘No’
Whether you’re a new business owner or have been in business for years, it’s probably in your nature to want to please everyone. I’ve written about how saying no can save your business in depth in previous posts. Sometimes customers may come to you for a related product or service that you don’t offer and that is not what you do best. And being the person you are, you want to help them. And at the end of the day, you need revenue to pay the bills, too.
Free Marketing for Photographers: Send a Personal Note
How do you find clients who are willing to actually pay for photography, when so many people are giving it away or selling digital files for cheap? That's the subject of this case study where I show you one of my favorite ideas that is completely free marketing for...
10 Best Photography Marketing Ideas to Grow Your Business
Looking For Some Of The Best Photography Marketing Ideas To Grow Your Business This Year? Maybe you've been toying with the idea of taking your photography business to the next level and getting more serious. Or maybe you've just exhausted all your best ideas. Either...
How to Become a Professional Photographer: The 3 Lenses You Need
Wondering how to become a professional photographer? If so, you might not be 100 percent sure which equipment you need. Your budget is tight, so you can’t just go out and buy everything. So where do you start? I talked to Tony Corbell about this subject, and he...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!