Sit Back , Relax ,
and Read Awhile
A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Photography Branding Success Story
Last week, I spoke to one of our Cafe Joy members, Jill Vander Zwaag, and was thrilled to hear that she literally, just purchased our Jumpstart Your Brand product a few weeks ago, listened to the audio, worked through the workbook and already has results!
Achieving Success: Are You Hiding in Your Small Business?
I’ll admit it. I have a tendency to hide sometimes. Maybe it comes from the Midwestern work ethic. When things aren’t going how you want them to, you put your head down and work harder. So I surround myself with learning materials. I seek out educational resources. And I STOP producing.
Don’t get me wrong. Education is fantastic. I schedule time for it at least every other day in my life, if not daily. But it may just be 30 minutes here or an hour there. I don’t dedicate days at a time or even weeks to doing nothing but hiding on forums or with educational resources.
Boutique Marketing: The Little Things Matter in a Big Way in Small Business
A few weeks ago I received a generous, unexpected gift from a coaching client. As I opened the box, packaged by one of my all-time favorite national retailers, I was thrilled with the attention to detail! The box included beautiful tissue, a coordinating sticker and the packing list in a nice paper sleeve with a string closure. A very nice presentation EXCEPT the packing list was sticking haphazardly out of the paper sleeve and not closed the way it was intended to be. I know the design team at this retailer took care in choosing the materials for a gift to arrive.
Grow your small business: 5 Ways an IPhone/Smartphone App Can help!
Introducing – the Sarah Petty Photography FREE Iphone app!
When you are looking for small business marketing ideas to grow your small business, sometimes, it is worth looking in unexpected places. It is no longer a time when you can simply buy television, radio or newspaper ads to grow your business.
Try This Marketing Idea – Celebrating Anniversaries
This week I received an anniversary card in the mail. It wasn’t my wedding anniversary, though. Instead it was from the finance department of the company where I purchased my car one year (and one month) ago.
A nice gesture, but the card was a canned card sent out by the manufacturer. It had just a few personalized sections for my name and the date I purchased my car. The sentiment was nice, though.
8 Great Marketing Ideas to Increase Readership to Your Small Business Blog
Yesterday one of our private coaching clients asked me how she can drive more traffic to her small business blog. I put together a few ideas for her and wanted to share today with you.
Small Business Strategies: Taking Your Business To The Next Level
We all have stories about how we found the entrepreneurship path. For some of us, it was in our blood from day one, growing up in households of small business owners so we knew it was just a matter of time for us. For others, our decision to become a small business owner was bred from a passion for something that we needed to share with others. Regardless of how we came upon small business ownership, we’re all at different stages. Some of us rely on our small business as a source of income to feed our families while others are just getting started and maybe aren’t charging enough for what we do.
Use Creativity When Brand Building
You don’t have to invest a ton of money to create a strong brand. When using your creativity, brand building does not have to be expensive. You can reinforce your brand and save money at the same time. While skiing at Cascade Mountain in Wisconsin with my family recently, I was pleased to see that they had used their creativity instead of their pocketbook to make an impression.
Marketing Idea: Building Your Database and Customer Relationship
One of my favorite things about after the time immediately after the busy holiday season is catching up on my reading. The last five months of the year were so hectic that I didn’t open my stand-by business magazines or marketing books (note, it’s one of my New Year’s Resolutions to not let that happen again).
Build your business while you shop on Small Business Saturday
One of the best ways to grow your business is to help other business owners grow theirs. Like Zig Ziglar said, “You can have everything in life you want if you will just help enough other people get what they want.” Here’s what you can do tomorrow, Small Business...
8 reasons I’m thankful to be a small business owner
Creative freedom and giving back to my community are just a couple of reasons I love being a small business owner. It’s the season of giving thanks, and I for one am so thankful to be a small business owner. I have loved the journey of turning my passion for...
10 Ways You Know You’re a Professional Photographer
Do you white balance your iPhone pictures? Do you know every cool alley in town? If you answered yes, chances are you’re a photographer. You know you’re a professional photographer if… 1. You've nearly been hit by a car while running out into the street to get “the...
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